Digital music player manufacturer iRiver shored up its product line on Tuesday by adding 3 new players to its H10 player lineup at sizes of 1GB, 6GB, and 20GB. All of the H10 players sport a color screen and are photo capable, which positions the model as a competitor to Apple's iPod Photo.

Compatible with Microsoft's PlaysForSure technology, the iRiver H10 has been featured by subscription service Napster-to-Go as one of it's compatible players since the service's inception. It is also compatible with RealNetwork's Rhapsody and Rhapsody-to-Go service, as well as other Janus-enabled music sites.

"Our H10 family offers the best combination of design, functionality and features available in a portable audio player," said Jonathan Sasse, president of iRiver America. "As music services and customers' preferences evolve seemingly overnight, we are staying ahead of expectations by providing a consistent and exceptional player experience across the entire H10 family."

The company hopes to improve its share of the hard disk-based music player market during the year, which stood at 6 percent at the beginning of 2005. Apple, on the other hand, controls about 90 percent of the market in that sector.

The 6GB and 20GB versions of the iRiver H10 are currently shipping with retail prices of $279.99 and $299.99 USD, and can be found through iRiver's online store, as well as in Best Buy retail stores. The 1GB version of the player will begin shipping next month at a price of $229.99 USD. The new players join the 5GB H10, which has been available since January at a price of $249.99 USD.