RSSiTunes to Give Away 70 Million Songs
By Nate Mook | Published August 2, 2006, 1:16 PM
Apple is teaming up with Coca-Cola in Europe for a huge iTunes giveaway, in which 70 million codes for free songs will be distributed inside packages from the soft drink maker. The far majority of the songs will be offered in the United Kingdom, while 67,000 songs will be given away in Germany.
In the past two years, Apple has sold 200 million songs in Europe, making the promotion quite a large endeavor. The company previously partnered with Pepsi to hand out 100 million songs in the United States. Apple will also be offering its icon iPod music players to select winners as part of the giveaway, which begins later this month.
Well, we could sit here and rip on apple all we want... (I happen to be a huge apple fan)... but I would rather just look at the numbers and have that shut everyone up. Apple has:
1.) 70% of the market of song downloading
2.) Sold over 50 million Ipods
3.) Seamless integration with devices of a free application (itunes) with over 3 million songs and over 150 shows
4.) Not to mention, talks of the ability to download full length dvd-quality movies
5.) Sold... hahem... over a Billion songs in the US and over 200 million songs in Europe
with facts like that, we can all shut up now.
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|Damn it, I wanted to have to buy some Cokes to get crippled low quality tracks I can get for free or 10 cents everywhere!
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|its a real muck!
u made a good wit
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|Crippled? Low quality?
You must be referring to the wonderfully uplifting Muzak of U2, and other similar phony, bleeding heart spokespersons of this enlightened age.
I'd rather vomit coke for 12 days than have my auditory system sullied by such unpleasantness.
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|Boooo!!! I live in Atlanta and Coke should be doing this in America, where they are BASED, especially here in Atlanta, not over seas. It's Anti-American!!!! ;-)
I WANT MY FREE MUSIC!!!
I drink the crap outta Coke products!!
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|I drink the crap outta coke products too. lol
i dont want any low quality mp3's i can get free anyway
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|why is BN advertising for Apple? This is not free. You have to buy Coke to get it.
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|So, reporting on promotional campaigns is now advertising for the company running them?
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|:( Only Europe
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|70 Million Free Songs gets Apple 70 Million unique visitors who will probably buy several more songs and boom, they make back 5 or 6 times what they lost.
Smart Apple, I wish it had fallen on my head.
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|70 million unique visitors:
* Of which how many are already purchasing iTunes users.
* Of which how many will download the free song and then go back to their torrents at no charge without purchasing additional songs.
* Of which how many will find this token and throw it in the bin because they couldn't care less about 1 free song.
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|1) Not as many as there are Coke drinkers.
2) People who torrent are in the minority.
3) Everyone likes freebies. Everyone.
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|* Of which how many will find this token and throw it in the bin because they couldn't care less about 1 free song.
3) Everyone likes freebies. Everyone.
About as many people as forget about mailing in rebates.
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|For every 1 torrent person they do enough downloading to make up for 1,000 people who buy.. Some torrent sites are doing petabytes(1,000 Terabytes) in transfer a month. Also, no one is going to torrent for 1 song. They would torrent an album or a collection of albums. The standard P2P networks handle the single song downloader, torrents are usually for bigger downloads. I use Itunes, I think its a great free program.
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|I don't see why anyone would lose his time getting a free single track.
I'd apply to your scenario #3 hehe.
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|i'm in category 3. or actually i'm out of the game altogether - i don't drink coke.
but lets say i got 1 free song , that would be enormous hassle to download itunes, register account, pick "a song" ...
besides its all crap music that i don't listen to
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