A new way to make cash off your Facebook friends

By Michael Hatamoto | Published March 14, 2008, 2:06 PM

A new Facebook application created by bSocial Networks could make Facebook members into surrogate salespeople, giving them a 10 percent commission each time one of their friends purchases a product or service they recommend.

The Market Lodge so far has a catalog of more than 1,200 products available from 50 different merchants, from companies including Aurora Nova Skin Care, Inner Waves Organics, Oona Sara Designs, White Swan and Holistic Pet. At least 100 people are now testing the service that quietly launched last week.

"Market Lodge will move social networks to a true 'social commerce' model where members are buying and selling products based on their trusted friends' recommendations," states a bSocial Networks FAQ today. "Study after study has proven that user-generated content plays a very important role in helping consumers make online purchase decisions; and the social bond of trust between members of social networks enhances the opportunity for C2C commerce."

Facebook Market Lodge users are able to control what products are shown and when, and can invite friends to come and see which products they are recommending.

All credit card transactions and commissions will be handled through PayPal. While users get a 10% commission on each product sold, bSocial Networks will receive between 35% and 50%, and retailers will get the remaining money. Facebook isn't receiving a portion of the commission, but it's plausible bSocial Networks will pay Facebook if enough people begin to use Market Lodge.

Facebook has traditionally been a social networking site where people have been able to meet up and chat over a friendly game of Scrabble or Scramble (assuming the copyright mess is all worked out), but only now is its true potential being realized as a marketplace for products. With more than 15,000 applications available, many created by other Facebook users, most are either free services or games. So success by Market Lodge could help usher in a new wave of online stores and similar services to Facebook.

bSocial Networks plans to port Market Lodge to other social networks in the future, but hasn't announced which ones or what timeframe.

Comments

View comments by with a score of at least

I think you're forgetting you actually have to add the ad application to see it and currently I have all that crap shut off.

Score: 0

|

Ugh. The last thing I want is some of my friends pressuring me to buy s***.

Total Failure.

Enough with the commercialization of the social networking movement. Let people just hang and do what they want without outside pressure.

Score: 0

|

Yup, I see this floating like a lead balloon.

Note to friends...try this feces w/ me and ur not my friend no mo' ;) As if the invites to slap my arse with frog weren't enough!

Score: 0

|

A real beta process at work: Mozilla fires up Firefox 3.6 Beta 2

In the clearest sign yet that public input really does help the development process, a flurry of bug detections provoked Mozilla to release Beta 2 of the next Firefox.

Kindle for PC opens in beta, underwhelms

Amazon has opened the beta of Kindle for PC, a companion to the Kindle, but little else.

European ministers approve watered-down 'neutral net' language

The latest provision in the EU's telecoms regulatory framework would let businesses cancel individuals' Internet access, if they go to court first.

Snow Leopard and Windows 7 still can't crack the netbook problem

Apple has killed Atom support in OS X 10.6.2 and Windows 7 Starter Edition is stripped of "basic" functionality.

HP to acquire 3Com for $2.7 B in cash, focus on China

A long and uncertain comeback trail comes to an end for the one-time network equipment giant.

Bing gets geekier with new Wolfram Alpha integration

Microsoft's Bing is now teamed up with Wolfram Alpha for computational search results.

Universities reject Kindle DX as a textbook replacement

Two universities running Kindle DX pilot programs have rejected the device.

New EU telecoms framework mandates user consent before getting cookies

Do you want a cookie? No. Do you want a cookie? No. Do you want a cookie? No. Do you want...Are you annoyed yet? That's a preview of 2011.

The Samsung Intrepid: A nice phone, if you can accept Windows Mobile

Samsung appears to have built solid enough hardware, but it's the software that seems uncomfortable and unintuitive.

It's the US vs. the EU over Oracle+Sun and the meaning of 'open source'

Now that the EU is a virtual country, the US Justice Dept. is taking a stand in favor of its view -- and against the EC's -- that MySQL will survive under Oracle.

Microsoft's Top 3 advances in Exchange Server 2010

The latest round of changes launched today will impact how admins deliver services to e-mail recipients, and how much companies will pay along the way.