News

AOL Buys Mobile Advertising Startup

By the Betanews Staff | Published May 15, 2007, 12:51 PM

Continuing a recent trend of consolidation in the advertising industry, AOL announced Tuesday it has acquired mobile ad provider Third Screen Media. AOL says the purchase, which was rumored in February, will enable it to offer marketers additional reach beyond the desktop Web browser.

While the market for mobile advertising is currently small, it is expected to grow over the next several years. AOL's move follows Google's acquisition of DoubleClick and Yahoo's purchase of Right Media. Terms of the Third Screen deal were not disclosed, although the company will become a subsidiary of AOL's Advertising.com division.

Comments

View comments by with a score of at least

TomA102210
May 15, 2007 - 3:16 PM

Yep, AOL is still around I'm pleased to say. And, they're still making acquisitions which will in turn bring more profitability.

Score: 0

|
Post Reply
Second Shadow
May 16, 2007 - 2:23 AM

Well done, Tom ... Here's your cookie! :)

Score: 0

|
Post Reply
andrey
May 16, 2007 - 2:30 AM

more ads != profitability

There is a very fine line between bringing in the revenue and turning the customers away and as of late, looks like AOL is more about advertising mortgage loans in every possible place on its website than actually providing the content that will attract new users.

Score: 0

|
Post Reply

Breakthrough: AMD and Intel settle antitrust dispute, reach new cross-license agreement

UPDATED Only exclusionary business practices, not some rebates, may be covered by a new agreement on Intel's future business conduct.

Windows Marketplace for Mobile now available in browser, iTunes' App Store still not

You can now check out what Windows Marketplace for Mobile has to offer without a Windows Phone.

Microsoft damage control after marketer claims Win7 inspired by Mac

Have you ever said anything you wish you could take back? Ever? No? Not even once? Well then, you won't sympathize with a mid-level Microsoft manager today.

Facebook for iPhone developer goes from Apple supporter to 'I quit!' in 3 months

Fed up with Apple's App Store policies, the developer of Facebook for iPhone has bailed on the iPhone.

Google acquires Gizmo5, builds IP telephony portfolio

Google Voice today confirmed rumors that it would acquire IP telephony company Gizmo5

'A pivot from war to peace:' The AMD + Intel armistice, in their own words

An extraordinary day in technology history is recognized by two long-time rivals that mutually decided it's futile to fight anyplace else except the marketplace.

PS3, Xbox to soon get Twitter, Facebook integration

Both Microsoft's Xbox 360 and Sony's PlayStation 3 will integrate with Facebook in the near future.

The iTunes App Store at 100,000: Can we stop counting, already?

Carmi Levy | Wide Angle Zoom: Is a six-digit number truly reflective of a healthy applications ecosystem? Or is it another type of bloat?

Analysis: The end of business-by-litigation?

The AMD v. Intel case ended neither with a bang nor a whimper, but almost with a song. Is it catchy enough for the rest of the PC world to sing in perfect harmony?

The agreement: Intel and AMD 'wipe the slate clean'

As the Securities and Exchange Commission document shows, AMD did indeed make some compromises in favor of Intel, especially with regard to conduct.

EC still holds Intel accountable even after AMD settlement

Though the future of relations between AMD and Intel may be peaceful now, the EC believes Intel may still owe restitution for its past conduct.