CBS goes after Hulu by aligning with YouTube

By Tim Conneally | Published October 13, 2008, 11:57 AM

Though reports early last year said that a deal between CBS and Google for YouTube distribution had fallen by the wayside, the network's content will soon be available in full on the popular video site, complete with commercials.

Announcing on Friday that "Full-Length TV Dinners" would be coming to the Site, YouTube's team blog noted that it will naturally first be a test. Advertisements could be pre-, mid-, or post-roll, but will only appear in the premium full-length content. In our tests -- which, granted, only lasted a few minutes this morning -- we didn't see any overlaid advertising in premium content, though overlay ads do appear in "clips" from CBS shows (including the Evening News), which only last a few minutes.

YouTube will receive some classic Paramount shows that didn't actually ever appear on CBS, such as "Beverly Hills 90210," "MacGyver," and "Star Trek" in its recently-added "Theater View" mode -- a button just to the upper left of the video. Theater mode is a view extremely similar to video site Hulu, complete with a "Dim the lights" button.

NBCU and News Corp.'s Hulu, and similar sites such as Comcast's Fancast, and Time Warner's Veoh, offer content from across multiple US television networks. YouTube has until now not been classed with these sites, despite their purposes being intrinsically similar. As a repository for amateur videos, YouTube's mean production quality is much lower than those sites which only host professional content.

The "dim the lights" mode for the premium YouTube content viewer, now for CBS-owned content.
With the new "Dim the lights" mode for YouTube's premium content, a red curtain shows up to either side of the video, giving you more unimpeded access to the screen, the controls...and the sponsor.

The CBS Audience Network has been attempting to make content owned by CBS as broadly available as possible online, and by securing a position on the Web's most popular video destination with more than 300 million registered users, CBS has secured a strong potential source of advertising revenue.

Comments

View comments by with a score of at least

i like Hulu

Score: 0

|

So does this mean Viacom is going to drop its billion dollar lawsuit against Google? Seems pretty stupid to - on the one hand - sue Google for copyright infringement and on the other jump into bed with Google and broadcast your shows on YouTube.

Score: 0

|

Stupid? It's pure genius!

Score: 0

|

oh.. "This video is not available in your country." **** CBS and Hulu, yeah I can work around it, but is this the kind of internet anyone should be promoting?

cut that 300 mil down a bit there betanews.

Score: 0

|

For everyone or just US Consumers I wonder? I'm guessing just the US.

Score: 0

|

Hulu, Fancast and Veoh have almost the same content. Wynner3 Hulu is owned by NBC and newscorp so thats probably why CBS isn't going to put their shows on it. Yes it would be nice to have all shows from all networks on one site (or program) but thats not going to happen.

Score: 0

|

does this have something to do with the huge viacom lawsuit against google??

Score: 0

|

Youtube? Really? Why the hell would I want to watch tv shows or movies on there and not Hulu? If CBS doesn't want their stuff on Hulu with 480p content, f*ck them. Youtube quality still sucks.

Score: 0

|

I love Hulu but my problem with it is their lame system to prevent copying by only streaming a few seconds of the video at a time. Despite the fact that I have a fairly fast cable connection through my university, I get choppy video which is unwatchable... At least Youtube lets you cache the content, preventing the choppiness problem...

Score: 0

|

Microsoft's Ray Ozzie: 'Nobody's going to be 100% open'

The mobile apps ecosystems of the world may converge over time, led by apps being ported over across platforms, according to the Chief Software Architect.

Will Firefox beat IE9 to Direct2D rendering?

Just days after Microsoft executives gave conference attendees a peek at a new rendering technology, a Mozilla contributor revealed he's working on the same thing.

Where there's smoke: Apple warranty stance raises troubling questions

Carmi Levy | Wide Angle Zoom: Smoking can be dangerous not only for your lungs, it appears, but for your Apple hardware warranty.

AOL's decision to rebrand as Aol. takes a bad brand and makes it worse

The idea behind the social Web is to crowd source before bringing out something new. But not at AOL, which new logo debuted with a cry of "fail!" across the blogosphere and Twittersphere today.

Clicker.com cuts through the Web video chaos

In a world where homemade video and Hollywood movies travel the same pipeline, it's good to have a real search engine to cut through the clutter.

A case study in improving software: What Office 2010 can learn from Notion 3

A music composition product gambles with a complete overhaul, in an effort to make headway against two well-known competitors in a tough market.

Kindle 2 update adds battery life, native PDF reader

Amazon has pushed out an update to the Kindle 2 e-reader that lengthens battery life and adds a native PDF viewer.

Safari on iPhone gets competition from a $1 browser app

Apple likes to say it gives iPhone users a full browsing experience, but a new competitor tries to incorporate more desktop browser features.

Action Replay maker sues Microsoft for Xbox 360 'predatory technological barriers'

Third-party video game accessory maker Datel has filed an antitrust lawsuit against Microsoft over the Xbox 360's recent Dashboard update.

Microsoft's Bob Muglia and Ray Ozzie on Silverlight vs. standards

Bob Muglia: "We're trying to provide people with an environment that has capabilities that you just simply can't do today in the standards-based world."

Microsoft's .NET Micro Framework is now free and open source

The latest version of Microsoft's .NET Micro framework is now in the hands of the FOSS community.