Congress' probe of target advertising expands to 33 companies

By Ed Oswald | Published August 4, 2008, 3:39 PM

Microsoft and Google are among those who have received letters from four members of the House Energy and Commerce Committee expressing concerns over their online advertising methodologies.

The letter asks the companies to respond by Friday to eleven questions revolving around the subject of targeting ads to specific users, based on behavior or other disseminated factors. The congressmen are looking for answers as to how the companies engage in the practice and to what extent, as well as with regard to address privacy and legal concerns.

"As you may know, questions have been raised regarding the applicability of privacy protections...to such practices, and whether legislation is needed to ensure that the same protections apply regardless of the particular technologies or companies involved," the letter reads (PDF available here).

It is signed by Commerce Committee Chair Rep. John Dingell (D - Mich.), ranking member Joe Barton (R - Texas), as well as Telecommunications and the Internet Subcommittee Chair Rep. Edward Markey (D - Mass.), and ranking member Cliff Stearns (R - Fla.).

"Privacy is a cornerstone of freedom. Online users have a right to explicitly know when their broadband provider is tracking their activity and collecting potentially sensitive and personal information," Markey said in a statement.

Other than Microsoft and Google, AOL and Yahoo were sent letters. In addition, cable companies were sent notices including Bright House, Cox, Comcast, and Time Warner, and telecommunications companies were not immune: AT&T, Qwest, and Verizon were also targeted.

Congress voted last week to adjourn for the summer recess, ironically one week after it had moved up its original vote for adjournment by one week.

Comments

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You can ALREADY opt out... it is called DELETING YOUR COOKIES, people!

For the good of the Internet, maybe it is time to elect people who have even the tiniest CLUE as to what they are trying to regulate!

End of rant.

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didn't they take a few months off because of all the great work they already did this year??

What they are really asking for is more money for this up coming election.. and no anti-obama blogs please...

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""Privacy is a cornerstone of freedom. Online users have a right to explicitly know when their broadband provider is tracking their activity and collecting potentially sensitive and personal information," Markey said in a statement."

I can't believe the government is saying this with a straight face...

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It isn't the government as a whole saying this; it is Congress. There is a difference.

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