Fightin' words: What Web users searched and said during the debates

By Angela Gunn | Published October 18, 2008, 2:20 AM

If you're tired of the election season, you "don't want to hear another word about it." The rest of the country, however, had words of its own to get out during the recent debates.

Google, which rarely misses a chance to show off a nifty search, has been tracking the popular search terms during the McCain-Obama face-offs and the Biden-Palin match. The site's Google Trends function doesn't offer sufficiently granular results as to see moment-to-moment trends (at least not to those of us outside the Googleplex), but the keepers of the official Google blog favored the Web with some stats.

The gold ring of Wednesday's debate was Joe the Plumber -- specifically, the identity of the person who turned out to be Ohio contractor Samuel "Joe" Wurzelbacher. The search for the high-profile handyman spiked early and ended the evening with the greatest sustained level of interest. Chicagoland professor Bill Ayers and Rep. John Lewis (D-GA) attracted a bit of interest as well -- perhaps more than more candidate would have wished, perhaps less than the other one would have hoped for.

The two topics garnering the most interest were abortion and education, with "Roe vs Wade" and "charters + vouchers" getting tremendous attention at the 60- and 80-minute marks respectively. By way of comparison, the second debate attracted the most interest in "walk softly" and, early on, "Whitman + Buffett" (entrepreneurs Meg W. and Warren B., both mentioned as potential candidates for Secretary of the Treasury). "Nuclear" and "genocide" rounded out that town hall-style debate.

That's what people searched; over at Twitter, where they're tracking election-related chatter in a special Election 2008 feed, the things they said were somewhat different. Twitter hasn't revealed the most popular terms from the last debate, but in the second debate, the words "tax," "nuclear," "Health care," and -- most often and and most abruptly -- "that one" lit up the boards. (As for "Joe the Plumber," it's most interesting to note that by the end of the debate, there were at least two fake Joe-the-Plumbers on the service.)

"That one" also had a lively afterlife the next day, with variations on the phrase aired for the most part by Twitter users doing variations on "I'm voting for..." The Twitter-trend monitor Twist, on the other hand, notes that during the debate, users twittered the word "mccain" over 15,000 times, more than references to "barack" and "obama" combined.

Yahoo's Flickr, meanwhile, provided the most amusing insight as to how we're thinking about the campaigns at this point. Over the last two days, the most popular (and most remixed) campaign-related image is a candid snap taken near the end of the Wednesday debate, with both candidates onscreen (but one making a most peculiar face). Perhaps the takeaway from all this is that if a picture's worth 1,000 words, a picture when we're all but floating in words is a great way to end the week.

Comments

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'during the debate, users twittered the word "mccain" over 15,000 times, more than references to "barack" and "obama" combined.'

15000 times? Let me rephrase - fifteen thousand times? I find this VERY hard to believe. Let's see...

I think this site displays a chart of phrase-match / time and it peaks at

16378 for mccain
11662 for obama
00748 for barack

That means they queries about 1.32 times more (let me rephrase: one point three two).

My god - which school did you go to? I mean this is not simply a math error but a complete failure to comprehend essential base data for this article.

I really really hope you were as drunk as I on Saturday 2AM when you posted this...

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Which school did you go to? You can't even read English. The use of the comma in the sentence you mention is critical. You have misunderstood it as 15,000 times more than references to Obama and Barack combined, when in fact it is just 15,000 vs. 12,410. You realize 15,000 is greater than 12,410 don't you?

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A couple of the oldest and supposedly best universities around the globe and English is one of the later languages I picked up. But that's long ago if it makes you happy...

You have however a point about the comma, I noticed it after typing the message but decided not to let the effort go to waste. Now if the original sentence would include meaningful information for a comparison and not just a number thrown in I could even be convinced that it is not just a typo.

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Reading comprehension: It matters. Now that you've grokked the comma, preinterpost, please feel free to follow the link earlier in the sentence, where you'll see a chart comparing the Twitter findings. (And thank you, jafo818, for helping preinterpost out with that!)

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I wouldn't get too high up on that horse, Missy.

You still haven't addressed either of the errors you made in the last 2 articles you posted.

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Nope, it's a lame sentence throwing out 15000 without any context - regardless of your preferred or native language.

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Spam loser.

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"perhaps more than more candidate"

Good lord, do you even read what you submit?

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Honestly, is this where we're at as a society? The new locus of collective thought is on TWITTER?? Jesus Almighty, we're in deeper trouble than I thought.

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So?

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Interesting.

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