Advertisers using Google AdWords are seeing a new option for reaching customers: print newspapers. The search company has been testing the print waters since late last year, and said in December it would enable online advertisers to purchase surplus inventory in hundreds of newspapers.

AdWords advertisers can choose a weekly amount they'd like to spend on the campaign, as well as the newspapers to target, which Google lists with circulation numbers. The concept of ad brokerage is nothing new to the industry. What is new is Google's spin on it, which is essentially pure automation and acceleration of the process, not unlike what eBay has done for barter. Marketing Pilgrim has screenshots of AdSense for Print.