Google Goes Local with Beta Search

By Nate Mook | Published February 3, 2005, 12:29 PM

Google has taken live on its homepage a new service for locating local businesses, which scours millions of Web pages and crosschecks the results with the Yellow Pages data. Google Local was previously part of the company's Google Labs development sandbox, but has now been deemed ready for widespread use.

One example cited by Google is using the service to find an auto parts store within walking distance. Google Local shows results on an area map, and can limit results to a specific distance from a user's starting point. For frequent local searchers, Google remembers the location in which to look.

Although the service currently only works in the United States and Canada, Google plans to expand its reach in due time. The company also expects to provide a way for businesses to add themselves directly to the search results.

While it is still in beta testing, Google may have felt added pressure to make its local search more widely accessible from the main homepage. Rival A9.com recently upgraded its Yellow Pages search with pictures for businesses in certain cities, and MSN this week launched a completely rebuilt search engine.

AOL also unveiled local searches of its own last month that make use of its AOL CityGuide content.

Comments

View comments by with a score of at least

Google Local only searches for locations in the United States and Canada

Hope they extend it to other countries.

Amit
http://labnol.blogspot.com

Score: 0

|

There is still a fundamental flaw with this. Many of the small businesses in my area don't have websites. It's great if I want to find Dominoes pizza a few miles away, but what about the 3 pizzerias within 5 blocks of my house? I know it's not Google's fault, but it's still an issue.

Score: 0

|

I live in a very small town. There are only about 8,000 residents. The local "Food Mart" here doesn't have a website. What they do have is a listing in the phone book and that's where Google Local gets it's data. After reading your post I thought I'd see if they were listed by Google.. Sure enough when I searched for the words "Food Mart" and entered my little town in the second box the small little store appeared as the #1 search result.

Score: 0

|

all the search engines available return the same results.

Score: 0

|

Uninteresting, you better check these links:
http://www.google-watch.org/dying2.html
http://forums.seochat.com/t22048/s.html

search.msn.com seems to be more accurate lately...

Score: 0

|

two minor links to sites complaining that google isnt as good as ms. I have seen a thousand more sites than that saying ms's lame search engine is as pathetic as it's os.

who cares ?

Use what works best for you.. that's why there is a choice

Score: 0

|

As of 6:55am EST 2/4/2005:

©2005 Google - Searching 8,058,044,651 web pages

Score: 0

|

Score: 0

|

Great read Bernis. Very intelligent. Thanks for the link.

Score: 0

|

Microsoft's Bob Muglia and Ray Ozzie on Silverlight vs. standards

Bob Muglia: "We're trying to provide people with an environment that has capabilities that you just simply can't do today in the standards-based world."

Uh-oh, netbooks -- not Windows 7 -- will lift 2009 PC sales

Santa may bring a lump of coal to the Windows PC industry this holiday season. Netbook sales will sap PC margins, while weak Windows 7 PC sales could further drive down average selling prices.

Google's value proposition for Chrome OS: Should we feel insulted?

For a search engine that has direct access to all the world's online history, it appears to have taught Google nothing about selling a machine.

PDC 2009: What have we learned this week?

There was the freebie that no one will forget, the heebie-jeebies courtesy of Scott Guthrie, and a teensy bit clearer picture of how this cloud thingie should work.

Where there's smoke: Apple warranty stance raises troubling questions

Carmi Levy | Wide Angle Zoom: Smoking can be dangerous not only for your lungs, it appears, but for your Apple hardware warranty.

Microsoft's .NET Micro Framework is now free and open source

The latest version of Microsoft's .NET Micro framework is now in the hands of the FOSS community.

E-book readers will be in short supply this holiday season

E-readers are hot this year, and a lot of compelling new products have been released, but are there enough electrophoretic displays to go around?

Sony looks to finally open a single storefront for downloads

Sony has had many different download portals for movies, music, e-books, and games, and now it's looking to make a single shop for all of it.

Tuning out the tablet: Time to give the endless speculation a rest

Wide Angle Zoom: Wishing and hoping and thinking and praying....won't put an iTablet on the market.

Five improvements for IT managers in 2010

If businesses are to improve their efficiency for next year, they need to stop and reassess the basic tenets of their job.

Live report: Will Google Chrome OS change Linux?

The mysteries of just what Chrome OS is, and how much of an operating system it truly is, may be resolved today.