Google tests ad placement in its Search Suggest

By Tim Conneally | Published December 17, 2008, 2:41 PM

Google Search Suggest, the predictive text dropdown gadget that suggests search terms, will soon provide direct links, information, and sponsored links.

Search Suggest has been a default feature on the Google home page since the end of August. Now, testing has begun on providing more than just a prediction of what the user is searching for based upon the most popular queries. A random selection of US-basedGoogle users have found that their suggested searches offer slightly different results.

The most popular search terms are regularly just site names that users want to be linked to, so some users have reported that the first suggested term, which is typically a site name anyway, is now a direct link to the site. Entering "betan" into Google, for example, will drop down a link directly to BetaNews.

Some of these results actually yield sponsored links to Google's advertising partners, like The New York Times or Newsweek. Each link is presented in Google's typical yellow field denoting its status as an advertisement, but in tests, links have appeared both at the top and the bottom of the suggestion list.

The service will also provide direct links pertaining to the subject of the search rather than the exact words (for example, linking to stories about football instead of just a link to football.com). Google is also expected to provide more semantic results in the form of answers to questions typed in the search field. This will be similar to the Ask.com's improved search technology that provides a hybrid of semantic and algorithmic answers.

Comments

View comments by with a score of at least

Score: 0

|

I just wish they would put the enter button on top so we select it (if we are not using the enter key) and avoid having it be obscured and we could just skip all of the suggestions crap.

Score: 0

|

^That's a point^

Score: 0

|

Yet they still don't roll it out for anywhere except .com

Score: 0

|

damn.

I liked that drop down list too.....
Oh well.

Score: 0

|

(*&^*%&$%&^!** !!!

Score: 0

|

Microsoft's Bob Muglia and Ray Ozzie on Silverlight vs. standards

Bob Muglia: "We're trying to provide people with an environment that has capabilities that you just simply can't do today in the standards-based world."

Uh-oh, netbooks -- not Windows 7 -- will lift 2009 PC sales

Santa may bring a lump of coal to the Windows PC industry this holiday season. Netbook sales will sap PC margins, while weak Windows 7 PC sales could further drive down average selling prices.

Google's value proposition for Chrome OS: Should we feel insulted?

For a search engine that has direct access to all the world's online history, it appears to have taught Google nothing about selling a machine.

PDC 2009: What have we learned this week?

There was the freebie that no one will forget, the heebie-jeebies courtesy of Scott Guthrie, and a teensy bit clearer picture of how this cloud thingie should work.

Where there's smoke: Apple warranty stance raises troubling questions

Carmi Levy | Wide Angle Zoom: Smoking can be dangerous not only for your lungs, it appears, but for your Apple hardware warranty.

Microsoft's .NET Micro Framework is now free and open source

The latest version of Microsoft's .NET Micro framework is now in the hands of the FOSS community.

E-book readers will be in short supply this holiday season

E-readers are hot this year, and a lot of compelling new products have been released, but are there enough electrophoretic displays to go around?

Sony looks to finally open a single storefront for downloads

Sony has had many different download portals for movies, music, e-books, and games, and now it's looking to make a single shop for all of it.

Tuning out the tablet: Time to give the endless speculation a rest

Wide Angle Zoom: Wishing and hoping and thinking and praying....won't put an iTablet on the market.

Five improvements for IT managers in 2010

If businesses are to improve their efficiency for next year, they need to stop and reassess the basic tenets of their job.

Live report: Will Google Chrome OS change Linux?

The mysteries of just what Chrome OS is, and how much of an operating system it truly is, may be resolved today.