LG said Wednesday that it had selected Broadcom's integrated dual HD disc format system-on-a-chip had been selected to power the company's next dual-format player.

Broadcom says that its solution continues to be the only one in the industry that can fully support the interactive features of either format -- HD DVD's HDi and Blu-ray's BD-Java -- and other mandatory requirements.

It supports the H.264/AVC, VC-1, MPEG-2, Dolby Digital Plus, Dolby TrueHD audio and video standards, and features backwards compatibility and DVD-R, DVD-VR, and CD support as well.

Such a market for dual-format capability is sure to grow in the coming months, as recent moves by Wal-Mart and the sale of some 90,000+ HD DVD players in the past week alone are likely to keep the format war going for a considerable amount of time.

At the same time, the high price of the players has held many back from purchasing them. For example, dual format players currently run around $1,000. But with dual-format chips becoming more widely available, prices should soon begin to drop.

"Our universal system-on-a-chip and software solution brings us one step closer to ending the confusion surrounding the current format war by supporting both HD DVD and Blu-ray Disc formats at the highest performance levels," Broadcom's consumer electronics chief said in a statement.

Currently, LG's dual-format player is the only one on the market to receive the certification of both formats.