RSSMicrosoft Gives 'Atlas' a New Name
By Nate Mook | Published September 11, 2006, 7:05 PM
Microsoft on Monday officially gave a name to its new AJAX technologies formerly known as "Atlas." Atlas is being split into three distinct products, with the server-side functionality now dubbed: ASP.NET 2.0 AJAX Extensions. The final versions are slated to ship by the end of the year.
Atlas is designed to simplify the creation of ASP 2.0-based Web sites that take advantage of advanced JavaScript and XML functionality. On the client-side, the technology will be called the Microsoft AJAX Library, which integrates with the server-based Extensions. Microsoft has also renamed the "Atlas" Control Toolkit to the ASP.NET AJAX Control Toolkit.
If only they spent as much time on the development as they do with naming and marketing. I was expecting "AJAX 2007 Premium Ultimate Extras Edition" or something. I know. I know. I'm working this joke to death. Sorry.
Score: 0
|Its past dead, now it is starting to smell funny.
Score: 0
|Some people seem to dream of the "good old" times some four thousand years ago. MAybe their jobs are too boring. Who knows . . .
Score: 0
|Whether you realize it or not, it was a smart move. 'Atlas' conveyed no information. The word AJAX is known industry-wide by web developers regardless of platform, language, etc.. I really expected them to have selected something more obscure and mysterious.
Score: 0
|Now I know why marketing people make the big bucks.
Score: 0
|"Now I know why marketing people make the big bucks"
... so they can afford their crack addiction.
Score: 0
|Atlas?
Don't you mean the new intuitive names:
ASP.NET 2.0 AJAX Extensions
Microsoft AJAX Library
ASP.NET AJAX Control Toolkit
Call them what you will, just don't claim that the names lend any amount of understanding or insight into what the product is or does!
Score: 0
|Has anyone used Atlas on this forum? It looks to me like you haven't because it is awesome. I'm an ajax developer and atlas greatly simplifies the process. There is no longer a need to write any javascript, or worry about only being able to return strings. If you are a developer then certainly check it out. Also check out the toolkit, they have some great controls in there as well.
Score: 0
|Yea - no need to know any numbers any longer, not to speak of calculating - That we had before.
So now - no need to write Javascript. How nice.
Why don't you help developping a "Codeless Development Kit". That way even I could "develop" software.
°__°
Score: 0
|"Why don't you help developping a "Codeless Development Kit". That way even I could "develop" software."
Ironically, whether you realize it or not, you just described one of the holy grails of computer science and software development.
Score: 0
|It is amusing to behold the name changes but I do like the names. I can read about something called "ASP.NET 2.0 AJAX Extentions," or "Microsoft AJAX Library," or even "ASP.NET AJAX Control Toolkit" and I would, with just a slight background of knowledge, know approximately what kind of functionality it offers.
If I read an article about something called "Atlas" I would probably first think about a huge man holding up the world and 7th grade history class. These kinds of things are made for developers, not end-users; they don't need catchy names and they don't need to be sold
The new names are serious, not fun, and even bland, just like the corporate environments where they will be used.
That's one of the most annoying things about Open source projects because most have these cutsie names that say nothing about what they are. You have to be "in the know" to find anything worthwhile.
Score: 0
|I don't say this very often but...
Amen!
Score: 0
|...
"They should have
called it iAtlas
or iAjax"
...
How 'bout their calling it "Microsoft Bob" ?
...
The Computer Rodent
...
Score: 0
|Very nice one here . . .
°_°
How about "Blobble" - -
Score: 0
|They should have called it iAtlas or iAjax, etc. Then put an old man yapping on the stage.
That's how people sell a product nowadays. MS never learns....
Score: 0
|...
Sad that the most a huge corporation
with thousands of employees can do is
give things new names.
All Microsoft is good for anymore being
making announcements and re-naming things !
...
The Computer Rodent
...
Score: 0
|...
At Microsoft High School in Philadelphia,
students learn to re-name problems instead
of solve them !
...
The Computer Rodent
...
Score: 0
|this is just small example of why a lot of microsoft stuff never catches on. they either give things clunky names from the get-go or rename them later on.
things like "ASP.NET 2.0 AJAX Extensions", "Windows Live Search", "Windows Live Spaces", "Windows Live OneCare", "Media Center Edition 2005" are so forgettable.
Notice the Microsoft products that have strong brands are the ones that succeed. "XBox", "Windows", "Word", "Outlook", etc.
Score: 0
|Your world is SO small. Ever hear of the corporate world? We don't care what things are named. We want products that perform a task. If you simplu put an "i" in front of something does not give it street cred in the corp world.
Score: 0
|cant understand 1 thing - whts tha fun in namin n then renaming things ???
longhorn vista
Atals ??? who cares ..
Score: 0
|Atlas =
ASP.NET 2.0 AJAX Extensions
Microsoft AJAX Library
ASP.NET AJAX Control Toolkit
Catchy names. Quick, anyone remember what they are?
Score: 0
|Another Example:
2001: Navision
2004: Microsoft Business Solutions Navision
2006: Microsoft Business Dynamics NAV
Same with Great Plains, Solomon, etc. And how about Project Green?
Score: 0
|AJAX--isn't that the name of a toilet cleaner? :-)
Score: 0
|Wow. That was clever.
Score: 0
|Both are s*** products ;-)
Score: 0
|No sir, just a normal general cleaner.
Score: 0
|