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Music Choice Finds Mobile Partner in Sprint

By Ed Oswald | Published December 20, 2004, 1:04 PM

Music network Music Choice announced that it will partner with Sprint to offer wireless audio music channels to Sprint Vision customers Monday. In addition, Vision customers will also be able to access video clips and music news through a mobile website created by the Kansas-based company.

David Del Baccaro, President and CEO of Music Choice said that the company's announcement is part of a bigger plan by the company to extend its services to other broadcast mediums other than television. Music Choice Wireless will take the company "from the home to the mobile universe," he said.

But will Sprint's customers bite? Some analysts think so.

"Broadcast music is a critical piece of the overall mobile-music puzzle, and in our consumer research is one of the most popular multimedia content categories," said Clint Wheelock, director of wireless research at In-Stat/MDR.

The service will cost $5.95 per month and will initially only be available only on the Sanyo MM-7400 phone. However, Sprint hopes to have it on other multimedia-capable phones by early next year.

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