Musical social network searches for a niche with geo-location

By Michael Hatamoto, BetaNews

March 25, 2008, 5:21 PM

Social networking sites are a dime a dozen these days, compelling developers to implement new methods to garner interest. To that end, the IndieMV Group today announced a slew of new changes to its social network for the indie music community.

The most significant change allows IndieMV to offer data, promote events and target ads directly by a user's geographic location. All Google-driven banner ads also have been modified and "enhanced" to provide ads solely on a user's location. If the technology does mistake a user's geographic location, or a user wants to check the "scene" for a different location, it's possible to select a new location through several drop down menus.

Aside from the targeted ads, IndieMV also uses Eventful and Craigslist to provide local events and music-related postings geographically relevant to its users

Registration to the site has also been improved for members and artists, with a simple registration page that does not even require new users to activate the account by clicking on a link sent to an e-mail address. The new registration allows musicians to easily upload music tracks, album art and other features in a simpler, faster way.