News

MySpace Beats Facebook in Ad Platform Announcement

By Tim Conneally | Published November 5, 2007, 11:26 AM

MySpace and Facebook have both been devising new advertising platforms, and MySpace's platform, SelfServe, will be officially announced just one day ahead of the rumored announcement of Facebook's SocialAds.

Similar to Google AdWords but geared toward display ads, SelfServe allows advertisers to analyze ad performance throughout the MySpace network and then create ads accordingly. Advertisers may buy space for as little as $10 USD, and payment is made when someone clicks on the advertiser's profile. There will be a fixed cost per click based on the category, but will eventually, like Google Adwords, become auction based.

Tied into this announcement is the unveiling of "HyperTargeting by MySpace," which sells marketers MySpace information to so ads may be properly targeted. Myspace has over 1,000 discrete "interest" categories, allowing advertisers to target as specifically as they like.

Comments

View comments by with a score of at least

Setian^Stalker
Nov 5, 2007 - 11:25 PM

Excuse me if I dont get excited over some company beating another in ad platform announcments :)

Score: 0

|
Post Reply
NULLedge
Nov 5, 2007 - 5:34 PM

man, i sure will rest easy tonight knowing myspace is making more advertising dollars.

Score: 0

|
Post Reply

Google's value proposition for Chrome OS: Should we feel insulted?

Scott Fulton On Point: For a search engine that has direct access to all the world's online history, it appears to have taught Google nothing about selling a machine.

Sony looks to finally open a single storefront for downloads

Sony has had many different download portals for movies, music, e-books, and games, and now it's looking to make a single shop for all of it.

PDC 2009: What have we learned this week?

There was the freebie that no one will forget, the heebie-jeebies courtesy of Scott Guthrie, and a teensy bit clearer picture of how this cloud thingie should work.

Tuning out the tablet: Time to give the endless speculation a rest

Wide Angle Zoom: Wishing and hoping and thinking and praying....won't put an iTablet on the market.

Microsoft's .NET Micro Framework is now free and open source

The latest version of Microsoft's .NET Micro framework is now in the hands of the FOSS community.

E-book readers will be in short supply this holiday season

E-readers are hot this year, and a lot of compelling new products have been released, but are there enough electrophoretic displays to go around?

Five improvements for IT managers in 2010

If businesses are to improve their efficiency for next year, they need to stop and reassess the basic tenets of their job.

Live report: Will Google Chrome OS change Linux?

The mysteries of just what Chrome OS is, and how much of an operating system it truly is, may be resolved today.

AOL's spinoff from Time Warner to shed 2,500 jobs

As AOL moves toward become an independent company again, it will cut nearly a third of its workforce.

PDC 2009: Microsoft cares about Web browser performance

The effort to give users of the world's dominant Web browser the impression of quality, is a personal one for the man who leads that battle.

Nokia re-affirms its commitment to Symbian, sort of

Maemo won't necessarily be replacing Symbian in the Nokia N-Series, but that's definitely a place where it will be found.