RSSOpenTV may be the dominant player in set-top boxes
By Tim Conneally | Published February 21, 2008, 5:12 PM
OpenTV, a provider of set-top box technology, announced yesterday that its standard has now been embedded in over 100 million devices worldwide. This spans at least 50 different cable, satellite and IPTV providers worldwide, and hardware from over 40 manufacturers.
Through the continuing support from international customers, like Sky Italia, the satellite TV provider for the Apennine Peninsula, OpenTV has continued to grow.
Thailand's Truevisions UBC selected OpenTV in January to provide solutions for that company's interactive digital television solutions as well. But the most recent deal is the one which pushed the company to the over 100 million mark: a partnership with Portugal's largest cable and satellite operator, ZON TV Cabo.
ZON TV, like Truevisions and numerous other clients, will use OpenTV's Core2 and PVR2 fifth-generation middleware/software solutions in its upcoming HD PVR launch, expected in the second quarter of 2008. Core2 is OpenTV's middleware solution for set-top boxes which features PVR support and the ability to route multiple streams to multiple destinations; the PVR2 software resides on top of that layer.
yea great. Popup ads on your TV now... Just what anyone needs..
/Sarcasm off...
This is the line that bothers me the most on this...
"With the introduction of PVR devices, consumers are now watching broadcast TV on their own schedule. This s*** in viewing habits is changing the way advertisers and broadcasters need to assess the effectiveness of their programs. In addition to time-s***ing, consumers are now consuming content across multiple platforms and devices making the challenge of getting an accurate picture even more complex.
OpenTV’s audience measurement solution implemented in OpenTV Core™ and OpenTV PVR™ provides broadcasters, operators, and advertisers with a comprehensive event logging and reporting infrastructure to accurately analyze and act on viewers’ behavior. "
OK sure So now our TV becomes Big brother? WTF? Maybe it would be nice for a Nielsen ratings house or something, But as far as I am concerned... its none of their Gosh darn business what I watch or when.
Score: 0
|