Television is king, although younger viewers turn to the Web

By Ed Oswald | Published July 8, 2008, 3:14 PM

The stereotypical picture of senior citizens spending their days in front of the television is not far off from the truth, although the nation's youth is increasingly turning to the Internet, Nielsen finds.

The average American 65 and older watches nearly 178 hours of television a month, far above the national average of 127 hours a month, up 4% from the previous year, according to findings published today by the Nielsen Company. However, an increasing number of people are using timeshifting technologies.

Made popular by TiVo, and now a staple of DVR offerings industry-wide, usage was up 56% to nearly 6 hours per month. Usage in this category was highest among adults 25 to 34, which consumed 9 hours and 28 minutes of time-shifted programming.

Of the six in ten US households with cable, about one-fourth have DVR capabilities, although the total usage is less than five percent of all television viewing.

Video viewing on the Internet is about two hours and 19 minutes, and is most prevalent among the the nation's youth in terms of percentage of total Internet time. "Web video is changing the definition of the Internet for those under the age of 24. Those under 24 use the Internet less than older users but spend a greater percent of time viewing video," Nielsen marketing chief John Burbank said.

As for those who surf the Internet most, that belongs to the 35-to-44 demographic: total Internet usage averages 38 hours and 47 minutes per month.

All in all, it seems to indicate that television isn't dead, and is still growing, albeit at a much slower pace. "Commercial television is alive and well - growing 1% year over year - despite the rapid adoption of other platforms," Burbank added.

New to consumer's consumption habits are the viewing of videos on the mobile phone, where the average is three and a quarter hours. Again here, the nations youth (12-17) lead the way with nearly five and a half hours, with those numbers decreasing with age.

Burbank said his company estimates the number of mobile video users at four million, but said the rapid rate of adoption may be related to the "always available" nature of the mobile device.

Comments

View comments by with a score of at least

lol it is interesting every few generations a leap is made. this seems natural...

My grandparents were radio people...

My mother is a tv generation

I tend to be more online / tv timeshifting...

My kids tend to be Online exclusive if not Wireless on their phones... lol

I can't wait to see what their kids will be doing electronically for entertainment... Maybe something wearable on the head with virtual interfaces... Hell I would want that now!! lol

Score: 0

|

television with a mute button is KING.

muting out the commercials "Rules".

it's like taking out the trash with a click of a button. you can still see it through the glass but there is no stench.

Score: 0

|

This analysis reminds me of the same arguments being made with newspapers and magazines ten years ago. There were a number of reports indicating that newspapers were still healthy and growing. Meanwhile, eBay and Craigslist, as we know today, changed user behavior to the point that these mediums are in incredible states of decline. Virtually no one wants to invest in them and it is well recognized that print mediums have to be web based. Video will inevitably make the same transition. See www.InterStream.com for how television quality bandwidth will soon be offered to major media companies.

Score: 0

|

I dont have TV as (cable or dish services) but I have 42" sony monitor with my dell system and I watch all Tv online at realtimetv.net or wwitv.com.
tks

Score: 0

|

'A pivot from war to peace:' The AMD + Intel armistice, in their own words

An extraordinary day in technology history is recognized by two long-time rivals that mutually decided it's futile to fight anyplace else except the marketplace.

PS3, Xbox to soon get Twitter, Facebook integration

Both Microsoft's Xbox 360 and Sony's PlayStation 3 will integrate with Facebook in the near future.

Windows Marketplace for Mobile now available in browser, iTunes' App Store still not

You can now check out what Windows Marketplace for Mobile has to offer without a Windows Phone.

Microsoft damage control after marketer claims Win7 inspired by Mac

Have you ever said anything you wish you could take back? Ever? No? Not even once? Well then, you won't sympathize with a mid-level Microsoft manager today.

Blockbuster's way down, but poised for a comeback

Though it took a serious beating in 2009, Blockbuster CEO Jim Keyes says the company can turn it around.

iTunes Preview deson't go far enough to create Web-based option for store

Apple has rolled out iTunes Preview, a Web interface for browsing iTunes.

PDC 2009 Preview: The move to Office 2010 and Visual Studio 2010

The major focus of Microsoft's conference next week will likely be explaining why two pillars of its software sales strategy deserve to remain where they are.

Dell's first smartphone aids the Android onslaught

Longtime PC leader Dell has finally announced its Android-based smarphone.

After the Intel + AMD armistice: Do we really want a level playing field?

Scott Fulton On Point: One by one, the reasons for us to continue suspending the course toward open and fair competition in IT, are dropping like flies.

FLO TV launches pocketable, smartphone-like TVs

Qualcomm's FLO TV Personal Television made by HTC launches in retail today.

Google acquires Gizmo5, builds IP telephony portfolio

Google Voice today confirmed rumors that it would acquire IP telephony company Gizmo5