The virtualization challenge and whether IT is ready

By Scott M. Fulton, III | Published March 5, 2008, 7:39 PM

The tools businesses need to be able to manage a virtualized data center are coming, though they haven't arrived yet, according to a panel of industry executives. What's more, IT may not know what to do with them when they get here.

LOS ANGELES (BetaNews) - The most obvious effects of virtualization in the data center, most experts have predicted, is a radical consolidation of processing power. Today, most server processors use about 5% of their total processing capacity. Engineers at Microsoft expect that figure to grow to as high as 60%, once operating systems such as Windows Server 2008 and built-in virtualization hardware on both AMD and Intel CPUs, are deployed in big business' data centers.

Nobody doubts that virtualization can work. But the roadblock IT shops are facing, according to AMD corporate vice president Randy Allen, is that CIOs don't yet trust their own IT shops to be able to manage the task of deploying virtualization.

"The thing you gotta remember is, the industry's not there yet in [terms of] simplification," Allen told a panel of industry executives convened last week by Microsoft. "I was talking with a CIO recently, one of our end users...about the success we'd had in deploying virtualization... He said, 'I would love to take advantage. I am sold on the benefits. But I am not at the point where I can trust my IT staff to pull it off, given all the risks that's embodied.' And he was very clear that that was the primary barrier. He didn't need more selling on the benefits of it; he just needed the solution to be more simple."

Microsoft senior vice president Bob Muglia

"The reality is that, the situation in enterprises is, it is heterogeneous and it's going to stay heterogenous in the future."


Bob Muglia, Senior Vice President, Server and Tools Business, Microsoft

The opportunity actually exists for very radical simplification on account of virtualization, argued Dell vice president for Enterprise Software and Solutions Rick Becker. "In terms of server migration and server consolidation -- in fact, delivering any of their lifecycle management -- if we had ubiquitous virtualization, and the ability to drive it very hard, we have an opportunity to take complexity out of the entire lifecycle management, so that now you kind of have 'virtual machine buckets' solutions sets."

By selling solutions in these "buckets," Becker suggested, customers could receive built-in services when they purchase their servers, rather than hardware vendors injecting those services into the product lifecycle over a five-year period...typically at much greater costs, for both the vendor and the customer. So in the same manner that insurance companies are educating their prospective customers with regard to topics such as job safety and defensive driving, Dell has begun educating its customers as to the potential benefits of virtualization in the data center.

AMD corporate vice president for server and workstations Randy Allen

"I was talking with a CIO recently...He said, 'I would love to take advantage. I am sold on the benefits. But I am not at the point where I can trust my IT staff to pull it off, given all the risks that's embodied."'


Randy Allen, Corporate Vice President, Server and Workstation Division, AMD

That education will require bringing different business divisions together on a common goal, which HP executive vice president for its Technology Solutions Group, James Mouton, doesn't see as all that easy a process. In different companies, there are storage, network, server groups, and other departments, all of which have to be brought together, he said. But after they're all done sharing buzzwords, the challenge is turning their collective attention to the business process at hand.

"It's making that link, when you have a business process that needs some more capacity, makes it automated to the point where the process says, 'Okay, I need to go add another server to the Exchange pool,"' remarked Mouton. "So the end result is really that business service policy is not about uptime of the server specifically. Even the metrics of what you think about need to change."

Next: Microsoft admits the world is forever heterogeneous...

1 | 2 | Next Page →

Comments

View comments by with a score of at least

There are 2 type of IT people..
1. Ones that just do what they are asked. Collect a paycheck
2. Ones that have a passion for technology. Trying most new Technology just to see what it does..

If you have not been running the free VMWare for years already on your laptop or desktop your already WAY behind the curve..

Score: 0

|

oops - wrong article... didn't mean to post here.

Score: 0

|

It's not that complicated and Microsoft isn't inventing something new here. There are plenty of IT shops, mine included, that run large scale virtualization for years. In fact, in the next 6 months, over 75% of our x86 hardware will be running in virtual machines on a cluster of blade servers. The amount of money saved, increased ease of support and deployment, make this a no brainer. The days of buying a 1u server for every single request and having it sit at 1% utilization are over.

Score: 0

|

Hell, go to any VMware conference and it sounds as though Virtualization is in use "everywhere". :p

Score: 0

|

I am impressed with the content of this article. It is very true, understanding how virtualization works will take time and effort on IT resources and when executives start hearing 'virtualization' saves money, it's gonna be hard to explain you don't know it.

Score: 0

|

'A pivot from war to peace:' The AMD + Intel armistice, in their own words

An extraordinary day in technology history is recognized by two long-time rivals that mutually decided it's futile to fight anyplace else except the marketplace.

PS3, Xbox to soon get Twitter, Facebook integration

Both Microsoft's Xbox 360 and Sony's PlayStation 3 will integrate with Facebook in the near future.

Windows Marketplace for Mobile now available in browser, iTunes' App Store still not

You can now check out what Windows Marketplace for Mobile has to offer without a Windows Phone.

Microsoft damage control after marketer claims Win7 inspired by Mac

Have you ever said anything you wish you could take back? Ever? No? Not even once? Well then, you won't sympathize with a mid-level Microsoft manager today.

Blockbuster's way down, but poised for a comeback

Though it took a serious beating in 2009, Blockbuster CEO Jim Keyes says the company can turn it around.

iTunes Preview doesn't go far enough to create Web-based option for store

Apple has rolled out iTunes Preview, a Web interface for browsing iTunes.

PDC 2009 Preview: The move to Office 2010 and Visual Studio 2010

The major focus of Microsoft's conference next week will likely be explaining why two pillars of its software sales strategy deserve to remain where they are.

Dell's first smartphone aids the Android onslaught

Longtime PC leader Dell has finally announced its Android-based smarphone.

After the Intel + AMD armistice: Do we really want a level playing field?

Scott Fulton On Point: One by one, the reasons for us to continue suspending the course toward open and fair competition in IT, are dropping like flies.

FLO TV launches pocketable, smartphone-like TVs

Qualcomm's FLO TV Personal Television made by HTC launches in retail today.

Google acquires Gizmo5, builds IP telephony portfolio

Google Voice today confirmed rumors that it would acquire IP telephony company Gizmo5