TiVo Increases Rebate, Begins Contests

by Ed Oswald

September 6, 2005, 11:27 AM

TiVo on Tuesday launched its latest promotion aimed at enticing new users to the service, offering its 40-hour digital video recorder for $49.99 after a $150 mail in rebate.

The company also announced two contests, one to search for a TiVo evangelist to spread the word about the product, and another that would enter current subscribers who refer new customers to the service into a weekly drawing for $1,000.

TiVo CEO Tom Rogers said in August that the company's immediate goal was to drive new subscribers to the service. While the company had attained profitability in the third quarter, Rogers said TiVo would sacrifice profits to gain more customers, at least in the short term.

One lucky TiVo subscriber will become the nationwide evangelist for a year and receive $25,000 and a TiVo branded Mini Cooper. The winner would also have the opportunity to participate in various promotional activities. The contest will start on November 27 and run through the end of the year.

To be eligible, entrants must have earned 25,000 points through the company's reward system and also submit a video, essay and recommendation from a friend.

Those who may not be eligible for the first contest can still joint the "Passion Pays Off" sweepstakes, where TiVo will award $1,000 a week to a random subscriber who has referred a friend. The contest will run September 8 through the end of the year.

"Every day I run into subscribers who tell me, 'You wouldn't believe how many TiVo boxes I've sold.' Now we're giving them a chance to prove it," Rogers said in a statement. "I want to find the most passionate, most enthusiastic TiVo evangelist to help further the TiVolution."

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ReplayTV has been offering their 40 hour unit for 39.99 all Summer, which is 80$ shipped. From what I've read and seen, the only benefit to TiVo is it has a little better user interface, but I prefer my ReplayTV because I can connect it to my LAN and use DVArchive (free) to dump entire shows to my PC for playback or to burn or just to fill up all the storage I have no use for otherwise! If you're looking for a DVR I'd recommend checking out what Comcast and ReplayTV have to offer before you go with TiVo.

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Forgie, that is a nice feature of ReplayTV but you need to be informed that Tivo now also has this feature. With the release of version 7.2 of their software the TivoToGo now also has a desktop companion that allows shows archived off on your computer to be copied back to your Tivo for viewing. You can watch them on your PC or burn them to DVD or copy back to Tivo, this is very flexible. In addition you can take shows downloaded from the internet and copy them to the Tivo.

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Awesome, I wasn't aware of that. I wish the 40 hour TiVo had been less then 100$ when I looked to purchase a DVR. I may have gone that route. It'd be nice if ReplayTV created their own software of show transfering rather then relying on a java based open source project which hasn't be updated in over a year.

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I absolutely LOVE my TiVo, but i'm not a corporate schill either. I don't wear giant GAP and Abercrombie emblazoned shirts, and I won't become some itinerant preacher to get a TiVo branded mini cooper.

Now i'm off to see what history channel shows my TiVo has recorded today.

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