RSSXbox 360 price cuts begin down under
By Sharon Fisher | Published July 2, 2008, 12:58 PM
Microsoft confirmed today that it was dropping the price of its entry-level Xbox 360 by $50...in Australia.
As Microsoft's Australian gamers' site clearly shows today, the 360 Arcade bundle has been dropped from AU$399 to AU$349, the Xbox 360 Pro has been cut from AU$579 to AU$499, and the Elite has been cut from AU$729 to AU$649 -- on average, about 14% lower than before.
At international exchange rates calculated yesterday, these prices would be equivalent in US dollars to $332.77, $475.80, and $618.82, respectively. In the States, these bundles sell for $279.99, $349.99, and $449.99, respectively.
More importantly, the Xbox 360 is now cheaper than the Sony PlayStation 3 and the Nintendo Wii in Australia.
The Xbox 360 has sold about 400,000 units in Australia, compared with less than 300,000 Sony PlayStation 3s and about 420,000 Nintendo Wiis, according to a recent chart compiled by the Web site VG Chartz.
Bottomline, the company that an cut prices (and still not go bankrupt in the process - heads up Sony - you are losing money on an overpriced unit!) is going to have a strategic market advantage.
And thus far, the Wii has judged the market superbly.
If the XBox can enter into the same niche, it just may give it a boost with which Sony will have a heck of a time competing.
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|wouldn't even get it if they gave me one for free
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|Not even to sell one on ebay?
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|geez, now theres thinking!
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|A troll has entered the room go figure.
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|You ARE a fool.
I have no0 interest in either the XBox, Sony or Wii, but why in heck would i refuse one if one was given to me?
You have nothing to offer.
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|ok thanks now i just have to wait for the 65nm GPU
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|cant wait to own some australians on gears, and if they buy a ps3 i'll own them on msg4!
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|This is not a currency adjustment??
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|Good point there, the auzzy dollar has been doing very well in recent times...
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