Yahoo Settles Click Fraud Claims

By Ed Oswald | Published June 29, 2006, 2:00 PM

A federal judge approved a settlement where Yahoo has agreed to extend its period where it will review claims of so called "click fraud" back to January 2004. Yahoo's old policy only reviewed such claims within 60 days. Additionally, the company will pay $5 million in legal fees.

The settlement could also release the company from any liability in another click fraud suit, brought by Arkansas online retailer Lane's Gift's & Collectibles, LLC against Google. Yahoo was named as a defendant in that case.

Click fraud occurs when a person displaying advertising on their pages either manually or automatically clicks a link repeatedly in order to generate revenue. The advertiser is then forced to pay for these false leads.

The suit is a class action, and was brought by Checkmate Strategic Group last year. Lawyers for Checkmate applauded Yahoo's moves to cooperate, which even included access to confidential procedures for how it deals with click fraud. Both Yahoo and Checkmate said they were pleased with the settlement terms.

Yahoo advertisers who qualify as participants in the class action now have an opportunity to object. In the Lane's case, a group of advertisers have filed suit in an attempt to block that settlement.

News of the settlement was first reported in the Wall Street Journal Thursday.

Comments

View comments by with a score of at least

If i am not mistaken this is the same problem that exist with Google's seach program and advertising. If i'm wrong, than my apologies to Google

Score: 0

|

Its called dont pay per click its always been a scam since I started doing ad revs in 1997. If you sell anything on your site, always pay PER sale.. Paying per click on Yahoo is like throwing money down the toilet.

Score: 0

|

Comcast deal for NBC Universal is about content, not broadband

Although Comcast is certainly America's largest broadband provider, at least for PCs, in most regards, today's deal with GE may not impact the Internet at all.

The Black Screen Syndrome, or, Tech news in search of the apocalypse

Scott Fulton On Point: This is a story about something that should not have been a story, about something that at one time was a story.

Five compact digital camera myths and realities

This holiday 2009 primer offers tips on what and what not to look for in a compact digital camera.

Mark Russinovich on MinWin, the new core of Windows

The next version of Windows three years hence will likely build onto a significant architectural change implemented in Windows 7 and Server 2008 R2.

Android team updates 'Donut' and 'Eclair' SDKs

The Android SDK includes components which optimize app development for each version of the mobile operating system. Today, the 1.6 and 2.0 components got updates.

See ya later, WinMo: Microsoft's mobile strategy needs a reboot

Carmi Levy | Wide Angle Zoom: Hands up if you're considering upgrading to a Windows phone for the holidays...Anybody?

Online advertising evolves away from display, toward interactive software

Marketing departments and agencies are increasingly establishing positions for "creative technologists" who can steer designers and developers toward platforms that enable direct connections with consumers.

Google begrudgingly adjusts news crawling for paid publishers

If publishers want to make readers pay for news content, and thereby drive down its popularity and Google ranking, the company says, they can just go right on ahead.

Fee or free? Murdoch, Huffington square off over the cost of Internet news

Participants in an FTC workshop yesterday witnessed the two extremes of the Web news publishing debate, still centered on the issue of long-term profitability.

Security firm: Windows patches not responsible for 'Black Screen of Death'

On second thought, maybe that access control list thingie with the lockdown something-or-rather didn't trigger an alleged, perhaps non-existent, pandemic.

Apple settles with Psystar except for 'circumvention devices'

The fracas with the Florida clone computer maker might have ended today had Apple not have muddled the issue over a cheap piece of Psystar software.