Yahoo fills in details on its Open Strategy, preps homepage makeover

By Jacqueline Emigh | Published September 12, 2008, 1:35 PM

Following up on the Yahoo Open Strategy announced in April, Yahoo this week opened up its annual "Hack Day" to outside developers, while also giving glimpses to journalists of the forthcoming new features on its home page and various other properties.

"[Yahoo Open Strategy] platforms will harness Yahoo!'s unique strengths -- our rich and relevant user experiences (we're #1 in 7 verticals), our massive audience (half a billion users/month), and our deep data repositories (content, content, content) -- and open them to the innovations of the developer community. Our aim: to fundamentally transform how people experience Yahoo," wrote Cody Simms of Yahoo Open Strategy's product management group, in a blog post introducing the strategy last spring.

Then, earlier this week at the CTIA industry wireless show, Yahoo announced intentions to internally develop iPhone applications, meanwhile pre-releasing two new tools for outside developers.

Also being used internally at Yahoo for the iPhone apps, the new tools are geared to the creation of applications can run across Windows Mobile, Java, and Symbian environments with only minor code tweaking.

In a a press event this week at Yahoo headquarters in Santa Clara, CA, officials got more specific, stating that Yahoo will work with outside developers to produce new e-mail applications.

The e-mail apps will be aimed, for example, at letting users send photo albums or online invitations -- or search non-Yahoo content such as help wanted ads --from directly inside their mailboxes, the journalists were told. Also at the press briefing, Yahoo outlined plans to redesign its home page and other Internet "starting points" so as to make it easier for end users to access third-party content. For instance, users might be able to download music from Amazon.com from within Yahoo Music, officials illustrated. Additional services will be provided via widgets that can be added to the Yahoo homepage.

Now, at today's "Open Hack Day" -- the first edition of Yahoo's annual "Hack Day" ever to open its doors to anyone other than Yahoo employees -- the company will start to collaborate with developers on those e-mail and widgets projects.

Yahoo isn't the only online service provider making a bid for greater openneness this week. AOL also announced plans to open up to third-party content and services, starting with giving users the ability -- as of this week -- to view Yahoo Mail, Gmail and Hotmail from AOL.com.

Comments

View comments by with a score of at least

I have always loved using Yahoo's e-mail service and I am definitely looking forward to the new apps and page redesigning. ^__^

Score: 0

|

Bing bonked by service outage Thursday, Microsoft configured the wrong server

It's always nice to have a backup, but it's even nicer to remember which one is the backup. That's the lesson Bing's admins learned yesterday evening.

Microsoft, don't hang up on Windows Mobile, but do call for help

Only a Manhattan Project can save Microsoft's phone strategy now.

See ya later, WinMo: Microsoft's mobile strategy needs a reboot

Carmi Levy | Wide Angle Zoom: Hands up if you're considering upgrading to a Windows phone for the holidays...Anybody?

The Black Screen Syndrome, or, Tech news in search of the apocalypse

Scott Fulton On Point: This is a story about something that should not have been a story, about something that at one time was a story.

Survey reveals there are more women then men, including on social networks

If you think you can market your products and services online as though you're selling car batteries in the middle of halftime, think again. And again.

Acer eclipses Dell for #2 spot in global PC shipments, says iSuppli data

It literally does look like a 360-degree turnaround in Dell's fortunes, as the bells of bad tidings now toll solely for Dell.

Android team updates 'Donut' and 'Eclair' SDKs

The Android SDK includes components which optimize app development for each version of the mobile operating system. Today, the 1.6 and 2.0 components got updates.

Online advertising evolves away from display, toward interactive software

Marketing departments and agencies are increasingly establishing positions for "creative technologists" who can steer designers and developers toward platforms that enable direct connections with consumers.

Comcast deal for NBC Universal is about content, not broadband

Although Comcast is certainly America's largest broadband provider, at least for PCs, in most regards, today's deal with GE may not impact the Internet at all.

Mark Russinovich on MinWin, the new core of Windows

The next version of Windows three years hence will likely build onto a significant architectural change implemented in Windows 7 and Server 2008 R2.

Google begrudgingly adjusts news crawling for paid publishers

If publishers want to make readers pay for news content, and thereby drive down its popularity and Google ranking, the company says, they can just go right on ahead.