October 28, 2008, 8:00 AM

Card 'Beaming' Comes to iPhone

NEW YORK, Oct. 28 /PRNewswire/ -- The move toward a universal mobile business card took a huge leap today with the launch of beamME: the first free app that lets iPhone users "beam" their socially networked contact information to any device -- not just other iPhones -- using the vCard standard. Developed by rmbrME -- the leading solution for mobile, digital contact exchange -- beamME has already become among the most popular application in its class, and is available now on the iTunes store for free: http://tinyurl.com/get-beamME

"Until now, beaming business cards between mobile phones has seemed like a lot of work and a little science fiction," said Gabe Zichermann, CEO of rmbrME. "beamME is the first card beaming service that works from the iPhone to any other device without restriction."

beamME users can create their personal or professional electronic business card in seconds without registration, and easily add their social network information if they choose. vCards are then sent with a single click to any kind of phone (smartphone not required) or computer. New contacts easily add this vCard to their PC or mobile address book in seconds - all without any software downloads, registration or subscriptions. Full tracking and social graph data is available to users on the beamME website.

beamME for iPhone can be downloaded for free at http://tinyurl.com/get-beamME

For more information about rmbrME, visit http://rmbrme.com

About rmbrME

rmbrME was founded by industry expert and entrepreneur Gabe Zichermann and mobile tech guru Christopher Cunningham in 2007. The company's flagship services, beamME and txtME, enable seamless and powerful lead management and digital contact exchange between mobile users on any device, network or operating system without requiring downloads, installs or subscriptions. Previously, Zichermann helped found Trymedia Systems and Cunningham was a co-founder of TrekMail. rmbrME is based in New York City.

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