Coverleaf.com Offers Unprecedented Level of Fast and Free Access to Top Magazines

SOUTHBOROUGH, Mass., Sept. 15 /PRNewswire/ -- Avid magazine readers everywhere can now experience a whole new level of convenience and access to their favorite magazines, fast and free via http://www.coverleaf.com. The new digital magazine service from Texterity, Inc. allows readers to engage with magazines as never before through an unprecedented array of tools and options. Readers can freely browse through categories of magazines, pick one off of a digital shelf and see the entire table of contents; they can click on any article, clip pages to share them with friends, as well as preview any magazine at no cost. Readers can subscribe to either the print or digital versions of a magazine, or buy a single copy of a current or back issue of a digital magazine. Coverleaf.com integrates with the first digital magazine delivery system specifically designed for the Apple iPhone and iPod touch.

Coverleaf elevates the ordinary newsstand shopping experience into fun, interactive "power browsing" and simplifies how enthusiastic readers can interact with their magazines -- whether at their home computer or on-the-go.

"A growing collection of magazines are available from this easy-to-use site, which allows readers to try new magazines and get more convenient access to the titles they love," said Martin Hensel, president of Texterity, Inc. "Coverleaf.com is a win-win for subscribers and publishers. In today's increasingly competitive publishing landscape, plugged-in consumers approach their media in a 360. manner. Coverleaf offers a dynamic online magazine browsing experience that allows readers to engage with the content and style of their favorite magazines in exciting ways that compliment the print version of the magazine. They can clip pages, organize clippings into folders to share, and search archived back issues instantly. Readers will retain that great idea or remember that wonderful product they read about, and they won't need to cut up issues or dig through stacks of back issues to do so."

Coverleaf.com improves economics for publishers as well. The service increases the number of subscriber email addresses on file, lowering the costs associated with retaining subscribers. Coverleaf.com provides a new, powerful viral marketing channel to improve reader engagement with advertisers. At scale, Coverleaf will offer a new standard of audience measurement, which in turn will deliver a stronger return on investments for advertisers. Finally, coverleaf.com offers the ability to include sound, video and hotlinks for publishers, thereby creating new custom marketing opportunities.

"At Meredith we're always looking for fresh new ways to reach our subscribers, and we continue to invest in a best-in-class experience for our customers," said Janet Donnelly, consumer marketing director at Meredith, publishers of Better Homes and Gardens, More, Parents, and Fitness. "Texterity's new coverleaf.com site enables our readers to access our publications anytime and anywhere. Coverleaf.com is fast and easy to use, and further strengthens our new media offerings -- both to our readers and advertisers."

Readers can visit http://www.coverleaf.com for immediate access.

About Texterity, Inc.

Texterity, Inc. is the leading provider of digital publishing solutions, headquartered in Southborough, MA. The privately held company, which was founded in 1991, provides a competitive edge for publishers by offering the expertise and turnkey service necessary to drive circulation, increase revenue and generate tangible metrics. With a collaborative approach to sales and service -- and by using its patented Published Web Format, integrated circulation systems, and "look inside" technology -- Texterity functions as a publishing partner to over 900 digital publications, including more than 650 consumer and B2B magazines; all digital publications are available on the iPhone and iPod touch via the first specifically-created magazine delivery system for Apple. Texterity was named a "Top 100 Company" by EContent magazine. More on Texterity, Inc. can be found at http://www.texterity.com

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