RSSJuly 11, 2006, 6:30 AM
Rainmaker Selected by Leading Distributor for Sponsored Channel Program
CAMPBELL, Calif., July 11 /PRNewswire-FirstCall/ -- Rainmaker Systems, Inc. , a leading outsource provider of sales and marketing services, today announced that it has been retained to create and implement a specialized lead generation program to support the aftermarket partners of one of the world's largest B2B distributors of semiconductors, enterprise network and computer equipment, and embedded subsystems. This new relationship was forged through an existing Rainmaker client, a Fortune 50 IT corporation that relies heavily on the distributor to disperse its hardware and software.
Rainmaker's new client needed a comprehensive solution to generate high-level leads for its small to medium business segment, specifically focusing on the Fortune 50 client's five-tiered solution set encompassing web security, email security, email recovery, online back-up and desktop management services. By deploying a dedicated telesales team and calling in to specific contacts identified by the distributor's resellers themselves, Rainmaker will deliver a steady stream of highly qualified prospects back to those resellers.
"Resellers are a key component in the success of our Fortune 50 client's business. They recognize the value of those relationships, so their goal is to provide sales tools that will help their partners succeed," states Michael Silton, CEO of Rainmaker Systems. "Rainmaker has the proven ability to nurture channel relationships and to generate high quality sales leads. We are confident that the unique combination of these two service offerings will provide both client parties involved with a measurable increase in sales. And, the fact that Rainmaker's solution is completely scalable allows for seamless integration of interested partners into the program within days, which means rapid engagement and a sustained investment in the company's continued prosperity."
In addition to identifying and supplying leads, Rainmaker will develop specific sales approaches and messaging for each of its Fortune 50 client's five solutions in order to optimize the success of each contact. These messages, which reinforce each service's value proposition, will augment the existing client's marketing platforms. Additionally, Rainmaker's lead generation program will serve to bolster its new client's internal database, which will expand the reach of future marketing efforts and the sphere of influence within the small and mid-sized business sectors.
About Rainmaker Systems
Rainmaker Systems, Inc. is a leading provider of business-to-business sales and marketing services, leveraging integrated telesales, marketing, web technologies, and data analytics to achieve higher revenue for clients. Our core activities include lead qualification and nurturing for product sales, subscription and service contract sales, and contract renewals and warranty extension sales. Our services are available individually or as an integrated solution.
Rainmaker helps approximately 50 companies ranging from Fortune 500 to dynamic start-ups grow their revenues and increase customer loyalty by providing lead generation and contract renewal sales solutions.
For more information, visit www.rmkr.com
NOTE: Rainmaker Systems, and the Rainmaker logo, are registered with the U.S. Patent and Trademark office. All other service marks or trademarks are the property of their respective owners.
Some of the information in this press release may contain projections or other forward-looking statements regarding future events or the future financial performance of the Company. We wish to caution you that these statements involve risks and uncertainties and actual events or results may differ materially. Among the important factors which could cause actual results to differ materially from those in the forward-looking statements are general market conditions, unfavorable economic conditions, our ability to execute our business strategy, the effectiveness of our sales team and approach, our ability to target, analyze and forecast the revenue to be derived from a client and the costs associated with providing services to that client, the date during the course of a calendar year that a new client is acquired, the length of the integration cycle for new clients and the timing of revenues and costs associated therewith, our client concentration given that the Company is currently dependent on a few large client relationships, potential competition in the marketplace, the ability to retain and attract employees, market acceptance of our service programs and pricing options, our ability to maintain our existing technology platform and to deploy new technology, our ability to sign new clients and control expenses, the possibility of the discontinuation of some client relationships, the financial condition of our clients' business and other factors detailed in the Company's filings with the Securities and Exchange Commission, including our recent filings on Forms 10-K and 10-Q.