June 24, 2008, 6:02 PM

SalesCentric Named 'Cool Vendor' By Leading Analyst Firm

NEW YORK, June 24 /PRNewswire/ -- SalesCentric has been included by Ed Thompson in the 'Cool Vendors in CRM Sales 2008' report, by Gartner Inc. in March 2008.

According to the report "Sales organizations using Microsoft Dynamics CRM for account management seeking to improve the account review process should investigate SalesCentric." Additionally, "The application is cool because it enables salespeople to draw and redraw the organization chart using different relationship criteria, and even include 'ghost' employees where the contact name is unknown but their influence is being felt."

The primary objective of the report is to look at which technologies, vendors, applications, and services will meet the needs of marketing and selling organizations. The report describes new vendors that provide innovative ways to help sales grow revenue.

"We're delighted to be the only Microsoft related CRM vendor to have been named a 'Cool Vendor' by Gartner," said Matthew Crook, CEO of SalesCentric. "Relationship Charts clearly demonstrates how businesses can get more from their CRM investment. Users can see and understand the overall picture and leverage valuable insight to dramatically increase the quality of new business opportunities and close more business."

Relationship Charts is a unique add-on to Microsoft Dynamics CRM that drives user adoption by displaying the relationships of a prospect's organization, vendors and suppliers. This enables sales professionals to take action before the deal has passed. Relationship Charts integrates with Dynamics CRM, so users require minimal training to create and manage business-critical customer relationship information, vital to sales and marketing.

For more information on SalesCentric and Relationship Charts, please call +1 (212) 939-7500, email info@salescentric.com or visit http://www.salescentric.com.

About Gartner's Cool Vendors Selection Process

Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.

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