RSSJune 22, 2009, 1:00 AM
Securian 'Retirement Retool' Campaign Helps Reshape Retirement Savings
ST. PAUL, Minn., June 22 /PRNewswire/ -- With 401(k) account balances dipping as much as 20 to 40 percent in 2008, employees may feel they have taken steps backwards on the road to financial security in retirement. Despite some signs of recovery, many investors are still concerned about their financial futures. Securian's Retirement Retool campaign is designed to address 401(k) plan participants' concerns, help them retool their retirement savings strategies, and get back on track.
"The declines in the market have been disconcerting for many investors," said Bruce Shay, senior vice president, Securian Financial Group. "But there are steps employees can take to move forward and regain confidence in their financial futures."
The Retirement Retool materials encourage 401(k) investors to remember that saving for retirement is not a one-day event, but a process. The campaign provides targeted communication to participants in various age groups about topics such as:
In addition, employees are directed to a variety of online tools and calculators which, while not new to the site, can help participants better understand their financial situations and make informed decisions about moving forward.
"This is the worst economic downturn our country has experienced since 401(k) legislation went into effect in 1980, and many of us are reeling from the effect it's having on our accounts," said Shay. "But, the 401(k) is still one of the best tools available to Americans who are working toward financial security for the long run."
Securian Financial Group and its affiliates help provide financial security for individuals and businesses in the form of insurance, retirement products and services, and investments. Affiliates include Minnesota Life Insurance Co., Advantus Capital Management, and Allied Solutions, LLC. Securian has nearly $780 billion of life insurance in force, $25 billion in assets under management as of May 31, 2009 and a nationwide work force of 3,500 employees. Securian serves more than 9,000,000 individuals in the U.S.