Michael
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(May 27, 2005 - 1:35 PM)
Despite the research and hype presented these past few years, Sony's Blu-Ray technology is looking to be on par or perhaps in the end be a little bit inferior to Toshiba's HD-DVD.
Unfortunately Sony has already invested vast, unrecoverable amounts of money into Blu-Ray, and products that will incorporate this technology. The Playstation 3 being one example. Because of this, for Sony to merge their technology with Toshiba's, will make the hundreds of millions they've invested all go to waste. Also, this will cause a delay of their PlayStation console, of which must be released as soon as possible to compete with the X360, and minimize market loss in the game console industry (multi-billion dollar industry).
I believe the merging of standards is not a pride issue, but more importantly, an economical one.