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1. Comment - Adobe Catches Flak For FedEx Kinko Deal

   (Jul 31, 2007 - 12:43 AM)

   The differences that I see are, a) Picasa is really only one service among many out there for pictures, and b) you are /uploading/ your images to that service, but the service is not a necessary component of using your pictures.
   
   In contrast, for your average Windows user, if you want to view a PDF you are using Adobe Reader. It's not as if you have the content and are choosing to upload it to a service; you generally must use the provided reader in order to view the content.
   
   If you thus have a simple button of 'print this out and pick it up at your local Kinko's,' many people will do that for the sake of convenience. And that button is basically there for every single PDF you view. This means people who might previously have downloaded a 300-page PDF and taken it to a smaller neighborhood shop to get it printed out may well now just click that button and pick up the printout at Kinko's instead. Convenient!
   
   But also something unfortunate for any of the other shops, which is probably why they are feeling stung. It is as if Adobe is endorsing Kinko's over all the other shops, recommending it to their customers. Which is fine; there is no reason they cannot. But it is not going to be popular with non-Kinko's shops.