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1. Comment - HD Radio to See Broader Availability

   (Apr 11, 2006 - 11:09 AM)

   If one considers the receivers, starting at $300, quite an investment...you should should see what broadcasters have to pay. At one point the software license alone was around $11,000 with on-going percentages from ancillary services. Not the main program channel. Some incentives have been offered but it's still...for the time...beyond justification. The transmitter mods would be around $150,000. That doesn't include any studio audio improvements. If you have several stations and in our case, donor supported, it's going to be some time before we move in that direction. Granted, our newest (Broadcast Electronics) transmitter is modular and designed to accept IBOC/HD additions. The others aren't. Without getting into a discussion on low-level and high-level combining I'll just say the older transmitters are going to be the most expensive. Thing is, they aren't "that" old.
   Since there is no time limit set by FCC, it will be market and listener demand that will most affect our decision.