Marc's Profile

Member since April 25, 2007

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    Marc Asturias

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  1. Comment - Yahoo Acquires the Rest of Right Media in Google Catch-up Play

    (Apr 30, 2007 - 7:20 PM)

    I would agree with Scott in his analysis, particularly in that the real move may not be a tit-for-tat with Google, but rather in a the deeper meaning that the Right Media purchase represents.

    Right Media's auction system and advertising methodology differs greatly with that of DoubleClick. Many advertisers and customers enjoy the transparency that the Right Media model provides over its competitors.

    I must add that tapping into CEO Michael Walrath's experience is also very valuable. Not only did Michael found Right Media, but he also had success at DoubleClick where he created DoubleClick Direct, the company's direct marketing product. I am aware of whether Michael would maintain his current position, but imagine that the TOI (Transfer Of Information) to Yahoo by him, would be substantial.

    Marc Asturias
    Technology Consultant and Writer
    http://www.marcasturias.com

  2. Comment - SEC Charges Former Apple Counsel with Fraud; Former CFO Settles

    (Apr 25, 2007 - 11:35 AM)

    The SEC seems to be methodically making a case against those within Apple that by mistake, may have committed an infraction of the law. What appears to be an Apple witch-hunt by the SEC, could actually finally purge Apple of this ordeal and allow the company to move forward. Given the openness that Apple has shown the SEC, it is only a matter of time before this matter is a thing of the past.

    Marc Asturias
    Technology Consultant and Writer
    http://www.marcasturias.com