Rolv's Profile

Member since November 23, 2008

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    Rolv Heggenhougen

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  1. Comment - How is Internet advertising faring in this bad economy?

    (Nov 23, 2008 - 9:26 AM)

    Companies seem to ignore the single largest online advertising venue available: their own regular external emails. Why not use these emails to market the senders company?

    You have a website.
    You send emails.

    Why not multiply your sales-staff by “wrapping” the regular email in an interactive letterhead?

    No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.