Sarah's Profile

Member since November 21, 2005

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  1. Comment - Wal-Mart Expands Use of RFID Tracking

    (Sep 12, 2006 - 11:36 PM)

    RFID technology is only controversial when it's in discussed in the context of tracking people (passports anyone?) or their purchases. This is not what Walmart is doing. They are simply pushing the envelope in supply chain innovation. The RFID tags are on pallets of product. Instead of receiving items manually, or via barcode scanners, the physical movement of pallets is tracked as they pass by the RFID readers (such as when receiving the pallets into the warehouse, as they're loaded on trucks, as they're received into stores, etc.).

    Why is this scary? This type of tracking of goods is done now in every retail industry - except it's still being done with paper and pencil or barcode scanners; RFID is just the next step up in efficiency, and only a company as large as Walmart has the industry clout to make things happen in this arena.

    Tracking people is still going to be an opt-in function of customer loyalty programs (discount cards, for example). What's scarier to me is when you have to give a clerk your phone number just to buy some batteries. Worried about being tracked? That's where it's happening.

  2. Comment - Technorati Looks to Expand Audience

    (Jul 24, 2006 - 10:23 PM)

    the new site is MUCH MUCH better!

    http://www.sarahintampa.com

  3. Comment - Movielink to Offer Fox Movie Downloads

    (Nov 21, 2005 - 8:05 PM)

    Great! We're finally moving forward!