Trevor
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(Oct 3, 2006 - 12:45 AM)
I'm sorry but you're wrong. The average customer will not download movies to their computer. It will be years before the average American home is set up to handle downloadable movies.
onDemand is an example of the simplicity required. Once you add a computer to the equation, the average American is no longer a customer. Netflix is doing well because it made the movie renting experience better, and took away the major pain points.