iTunes to Make Windows Debut October 16

"The year's biggest music story is about to get even bigger," reads an invitation sent by Apple to leading reporters and industry analysts.

One week before it launches Mac OS X version 10.3, code-named Panther, Apple will officially unveil iTunes for the Windows platform - bringing the company's music store to an immense new market of PC users.

An event will be held in San Francisco at 10am on October 16 to herald in the new Windows service.

Earlier this year, Apple began recruiting developers for iTunes for Windows, confirming rumors that the software would be ported to Microsoft's ubiquitous operating system. Apple CEO Steve Jobs previously said the company planned to bring the iTunes Music Store to Windows by the end of 2003.

But Apple will face a wealth of competition when it begins courting Windows customers. Roxio recently launched a beta version of its Napster 2.0 music service, and MusicMatch began offering 99-cent downloads in an attempt to mirror the success of iTunes.

The iTunes Music Store sold its ten millionth song in September and averages over 500,000 paid downloads per week.

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