Xbox 360 Now 13% Cheaper in Japan

Microsoft will cut the price of its Xbox 360 console in Japan by about 13 percent from 39,795 yen ($348) to 34,800 yen ($304) starting November 1. The Core version of the console will now run 27,800 yen ($243), further putting pressure on Sony, which recently lowered the price of the PS3.

The Xbox 360 will still be more expensive than Nintendo's Wii, which has been a runaway hit worldwide and costs 25,000 yen ($219) in Japan. Microsoft has struggled to gain a foothold in the country, and recently signed on some big Japanese developers to write games specifically for the Asian market.