100 Million DivX Certified Devices Ship

DivX announced this week that it has certified over 100 million devices to use its video format since 2003, which it began the program with consumer electronics makers. The company estimates that fully 32% of all standalone DVD players sold worldwide now support DivX. This number reaches 90% in Russia, Spain, France and Korea.

But its major success on the hardware side has yet to translate into actual use. DivX has struggled to gain traction among consumers, and a number of its efforts to deliver DivX-encoded video to consumers have floundered. In fact, it could be argued that most of its use on DVD players has been playing back illicitly downloaded movies. The company is now reportedly testing a set-top box to offering streaming video over the Web, but few concrete details are known.