ABC's plans to bring some of its popular prime time television shows to the Internet for free viewing 12 hours after they air seems to be paying off. Disney CEO Bob Iger told attendees of a Boston College CEO luncheon Thursday that the company had already streamed episodes of "Lost," "Desperate Housewives," "Commander in Chief," and "Alias" over three million times since its launch two weeks ago.

All episodes begin with a 10-second spot from a selected advertiser, and then three more commercials air throughout the program. Iger said that the company would continue experimenting with various business models, and was looking into expanding the service. However, he did not say if the service would be extended beyond its two-month trial run. ABC also offers shows through iTunes for $1.99, and the company has considered charging for its streaming service, Iger disclosed.