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Apple cuts price of iPod Shuffle by 40 percent

By Ed Oswald, BetaNews

February 19, 2008, 11:33 AM

Responding to market changes, Apple on Tuesday dropped the price of its entry-level iPod by $30.

At $49, the Shuffle is the cheapest iPod yet. The price also gives it more of a competitive advantage against its rivals, who are now selling their 1GB basic models at or around that price.

In addition, Apple has added a 2GB model at $69, which still comes in below its smaller cousin's price before the drop. Again, that price is more compeitive in line with the likes of Samsung and Sandisk.

No other changes have been made to the device, which is available in five colors, an aluminum enclosure, and measures just a half-cubic inch in volume. Prices take effect immediately across all of the iPod's distribution channels.

Altogether, Apple says about 140 million iPods have sold, making it the most widely-used music player worldwide.

Add a Comment (4 Comments)

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By rseiler

posted Feb 19, 2008 - 2:44 PM

Steve Jobs is the kindest, bravest, warmest, most wonderful human being I've ever known in my life.

Score: 0

By crashoverride

posted Feb 19, 2008 - 8:21 PM

You need a serious dose of reality.

Score: 0

By XMLaroux

posted Feb 19, 2008 - 1:58 PM

Bout freakin time... the shuffle was around a hundred bucks.. for a 1 gig model? no screen.. just a memory stick with earphones... who bought this thing? what a piece of crap. Still is, just has more reasonable prices.

Go get a refurb Sansa e250.. best deal yet. Picked up 2 of the 4gigers for $49 each around x-mas.. awesome!

Score: 0

By cranbers

posted Feb 20, 2008 - 12:35 AM

Actually, the name of the device says it all, shuffle. It's extremely easy to use and nothing complicated about it. Load it up with music, push play. It's so small and has a clip on it, perfect for jogging and it has a long battery life.

Sure other devices may have a screen etc. But you can't use them with itunes. Quick simple and easy and stylish, what's wrong with that?

Know any other devices that could be that easy to use and not have a screen? I've seen crappy devices that do have a screen and they suck.

Score: 0

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