RSSBetanews contest: Re-doing Bing, or, 'Name That Search Engine'
By the Betanews Staff | Published May 29, 2009, 1:37 PM
Some of us would admit, Bing is a better choice for a big search engine name than "Kumo," which was apparently a serious candidate. But if Microsoft was truly listening to its customers to the degree it has been with Windows 7 of late, would it have come up with an even better brand? Could you Name That Search Engine in four notes or less?
We thought we'd give you a shot at it. Here's your chance to out-ping Bing. The Betanews staff will judge your submissions for a possible better name. But we're going to throw a monkey wrench in the equation: Along with your name, we're challenging you to create a 140-character-or-less tagline, which you would imagine would appear on the front page of the site to replace Windows Live Search, as well as in TV, radio, and Internet display ads.
Submit your entries in comments to this article. Next Friday at this time, we'll announce whose entries have earned them a place in would-be history.
First Prize: The four-disc Batman Begins / Dark Knight Blu-ray combo pack, plus a copy of Windows Vista Ultimate.
Second Prize: A copy of Gears of War II for Xbox 360, plus a copy of Windows Vista Ultimate.
Third Prize: A copy of Office 2007 Home/Student Edition.
I think i should have been DO IT as it is most commonly used word in corporates and any work place. also if you want to know something you can say just DO IT instead of bingit
Score: 0
|PICK - choose where you want to go
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|SUGA
or
WINGLE
or
..
...
BOB (The return of MS BOB. Please BOB it for more information :)
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|name: "FIND"
tag line: "What do you find today? "
Or
name: "Hermes" - the cleverest of all Olympic god. also the god of messenger.
tag line: "I'll find it for you."
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|WINE
"WINE is now everything"
Have WINE with your searches.
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|reminds when ordering drinks at a bar.
have wine for the whine or
beer for the tears.
i think there are variations of the above.
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|WING
"WING is not Google"
WING your searches.
Score: 0
|Microsoft Sift: Complete the search and find what you are looking for. Sift organizes all content types in easy to navigate ways, Sift-It today...
(Definition of Sift: remove impurities)
Score: 0
|WISE
Windows Instant Search Engine
WISE up with Microsoft. Find all the answers to your search queries instantly.
Score: 1
|Name: "Nitro Engine"
Speed up your search, find only that you need.
No pit stop between pages with our advanced filter options.
Web pages, Images, Sounds, Videos, Maps and whatever you want with Microsoft Nitro Engine.
Score: 1
|WISQ (pronounced wisk)
Windows Internet Search Query
"WISQ your way around the internet.
Microsoft gives you relevant answers to your searches in a WISQ"
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|==-NUFF-==
"Not Uh-nuther Freaking Failure"
Score: 0
|I also like ANUS
"Another non usable search"
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|I tried using this POS of a search engine. It truly sucks. Nice going Microsoft, this thing will be around for about six months before they scrap it or completely overhaul the software.
I suggest the name "Diamondelle"
Looks like a diamond but in reality a polished worthless turd.
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|CIRCLE
"everything you want, nothing you don't..."
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|I vote for:
Schwing!
Think "Wayne's World"
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|i think all the submissions are extremely funny and original.
looks like Bing is smiling from the grave..
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|Name: DONGLE
TAG LINE: searching everything, finding everything!
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|LORD
Ask the Lord he knows all
Score: 1
|name : Q >>>
Faster than the Question
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|---> PANG
Score: 1
|"PLUM"
"Looking for something ? PLUM the farthest reaches of the web with
Microsoft
Score: 0
|THANK
Don't think, THANK, Microsoft makes the decisions for you.
Score: 0
|NAME: SOS
Tagline: Super Online Search
...find tomorrow's answers today
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|******************************************************
*Name: ShowME
*Tagline: ...find tomorrow's answers today
******************************************************
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|TADA: Your Search. Your Way
Score: 1
|Ahhhh does any of this really matter? I suspect there are more important things to worry about than a simple little search engine name.
Score: 1
|It appears it does matter, you commented on it.
Score: 0
|MIST
(Microsoft Instant Search Technology) OR (Microsoft Internet Search Technology)
MAGS
(Microsoft Aggregation Search)
Light Search
(Searching at the speed of Light)
XSearch
Active Search
Microsearch
Choice Search
Score: 1
|JUMP....... "you're almost there"
........... "who knows where you'll land"
........... "beats walking to the library"
........... "no rope required"
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|ZAP
"Your information, instantly"
or
Bling
"Search finally made cool"
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|Microsoft Query
"All You Need to Know"
Score: 0
|#1
(Microsoft) Quest
Bringing you the best information without the epic adventure
#2
Probe
Knowledge from all corners of the web
Score: 0
|why not just SEARCH.com? (oh... domain already reserved)
or ASK.com (damn... reserved too),
or ASKME.com (not my day...)
but who can stop MS in buying those domain names for them?.. ;)
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|LASER
Information. Pinpoint Precision. Hone In..Today!
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|Score: 0
|YAWA (pronounced "yah-way")
You Ask We Answer
"Fast, reliable answers to all your search queries. Microsoft. Have it YAWA"
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|Quik
Get quick answers.
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|Skim
Don't search for it ... Skim for it!
Glance
All you want - in a Glance
or
You don't need goggles to take a Glance
(This one takes a subtle shot at Google)
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|FINK.COM
Finders. Keepers.
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|I agree, "BING" is lame, but "KUMO" was worse. Sounds like a website you'd find with his friend at White Castle. Anyhow, I subscribe to the Monte Carlo method... throw out enough ideas, and hope one of 'em is good.
NUBI - A play on "ubi" which is Latin for where, come to think of it, it also reminds me of "numbium" which is Latin for "cloud".
"Only a Nubi can find the results you need.."
or
"Tired of wading through endless pages of results? Turn to a NUBI to find it now."
The other problem is a name that you want to be verbed should end with a consonant. To me, it just sounds better.
Maybe WAIR, "WAIR do you want to go today?"
How about...
"NEEK":
"To find what you need, you NEEK!"
TEEZ
"Tangled web go you down? TEEZ out what you need!"
or
"Tame the web with a TEEZ."
2DAY:
"Where do you want to go? 2DAY!"
"QIKO" pronounced "keeko":
"Query in, Knowledge out."
This next one is kinda weak, but I think the tagline works:
RELI" -- pronounced "rely"... or maybe "really"
"Research, Reveal, Refine... RELI".
VYOU - pronounced the same as "view":
"Get your own personal VYOU of the Web."
NARO - pronounced "Narrow"
"Why wade through a million search results? NARO it down to what you want."
KLIP
"KLIP what you want to find." Of course, there are connations of "Clippy"...
I also would expect MS would never use or even imply a competitor's name, but
NALE
"You can Google for a bazillion results or you can find exactly what you want: NALE it!"
or maybe the slightly more subtle, but this would probably just confuse people
"Our competitor thinks you have time to wade through a googol results. Instead, why don't you NALE it!"
On the other hand, MSN is easily the worst search engine I've ever used, so maybe they should. It could be the only want to crack the hold of the search leader.
Maybe they need a more conciliatory approach:
XQUS - "excuse"
"Please XQUS our previous search engine."
Or they could start a trend of not taking themselves so seriously:
"Best Search On Demand"
"Finally, a BSOD you want to see!"
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|TAG
"Lost on Google? Tag it."
PS. I quite like the name "BING".
Score: 0
|So do I, Esquire; can't I vote for that one?
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|Sift.com
"Sift through the Internet to find exactly what you want."
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|SAIL
"Search Ask Inquire Learn"
"Reliable answers to all your searches. SAIL the internet with Microsoft."
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|Gargil.com
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|Sure - The Sure Way To Search The Internet!
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|m7up.. Your answers effervesce...
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|SILK
"Search Inquire Learn Know. Find it all with Microsoft SILK"
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|WOK.... Microsoft's World of Knowledge gives you the wealth of knowledge at your fingertips.
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|G-Spot ... "Keep Searching. You'll find it."
Score: 5
|How does Stumble sound? Ends in "le" too like Google. Maybe not bcoz it's already "taken" by StumbleUpon. Discovr? Lookout (they acquired that Outlook plugin as well).
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|WAQE [pronounced "wake"]
(Worldwide Algorithmic Query Engine)
"WAQE up with Microsoft. Your Search Begins Here"
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|Am I missing something or is the supposed wealth of intelligence on this site moved somewhere else. the contest said,"
But if Microsoft was truly listening to its customers to the degree it has been with Windows 7 of late, would it have come up with an even better brand? Could you Name That Search Engine in four notes or less?"
No maybe people can't count or read but my lame contribution is:
Dung.com. You get to choose which animal pile you step in. Of course, there will be tiered pricing based on the size and type of pile you want.
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|Well...
If you're going to be technical:
She's referring to the notes of a song. The "notes" on the musical scale are labeled as:
C E D F G and B.
Amazingly, you got two of them in your "entry", which is better than most.
So now, genius: tell us: Mine only had *one* note in it...which is less than four. I guess that means it qualifies, right?
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|NUDE
It's the New User Dimension Experience.
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|MiSSO - MicrSoft Search online: "You want it fast, you need it yesterday. Enter MiSSO, The future of search."
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|Make that MiSS - MIcroSoft Search.
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|Dumb
Yes, we are.
:>
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|"FINE" : "The finest search engine you can find everything on the internet."
"GATE" : "Your keyword, our mission"
"NAVI": "What do you want to find today?"
"FIND": "Faster than ready meal"
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|MUSE
(Microsoft Universal Search Engine)
" Microsoft. Search The Universe Through Our Window"
Score: 2
|==-ECHO-==
or
==-REVERB-==
or
==-RECOIL-==
"The search engine that brings it back to you."
==-SONAR-==
"It's been located"
==-HOLLA-==
"Back at yah!'
(like hey girl let me holla back at yah)
==-XSEARCH-==
"Let's search together."
Score: 0
|BONG
What do you want to smoke today?
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|SPLURT - "Why use what everyone else is using?"
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|What about SPUD? Search Provider U Dig. Has the advantage of being generic. No copyright issues.
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|Search is about sifting through all the crud to find the gold.
Excerno
Latin for sift.
Googol was for multipliity 10-E100
Excellent. Discern. Oh.
The right results--the first time
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|Microsoft © Stearch
"Star of all search engines"
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|MS Seeker
or
Microsoft Seeker
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|BINGE
Typo in original name now corrected.
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|BINGO would also work.
But has the connotation of 'getting lucky' when it comes to getting the right answer from your search.
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|Lamp (with apologies to LAMP developers)
Lighting the way online.
The light on your path.
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|MORE
"Sometimes you need way more than luck" [this would be a reference to the "i feel lucky" option of google search. I had no idea that it's the also related to the beggining words of a speech by David Foster Wallace, while looking on google because i was not sure if the phrase cosntruction was correct (i'm not fluent in english).
SENZ
Search Results that make sense
NOSE
Tag/acronym: Not just another search engine
PONG
"Ping your Search and... Pong! Search no more"
or..
PING
"Enter your Search and... Pong! Search no more"
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|My Pane (like the Window Pane...but it is a double entendre) Tag: "No Pane No Gain"
Seek ("And ye shall find!")
Wazzup Tag: "Waaazzzup! Dude, it's on!"
Blieve (As in B_ lieve) Tag: "I believe, you believe, we all believe!" Over Monkees Music of "I'm a Believer!"
OFudge Tag: "Let's fudge this. Let's fudge that..."
Factor Tag: "Get the facts faster with Factor"
WarpSpeed (MS WS) "nothing faster than WarpSpeed!"
Freak Tag: "This is just freak. It's freakish and Geekish."
Ribbet Tag: "Like Frogger for the Internet." "Hey, let's Ribbet."
Cuda Tag: "It tears through the Net."
Fresh Tag: "So Fresh ya gotta slap it!"
Dood Tag: "Dude, ya gotta try Dood...."
Drool Tag: "You will drool over Drool"
HotLook Tag: "It's so hot...ya gotta look..."
Mmerse Tag: "Fall into the universe with Mmerse"
Joke Tag: "It's a Joke..."
Harrrr Tag: "Search like a Pirate for hidden treasure...Harrr!"
FIG (Find It Good) Tag: "I don't give a FIG, I do a FIG." (????_
Sniki Like Wiki but sneakier....
Bling We got the Bling on da search thang.
Woo "Wooo!" Enough said.
Pop! "Not your father's Search Engine."
Feelin-It "I'm feelin' It!"
So? "So what?" A Sarcastic search engine promo.
Bliss "It's bliss, isn't it?" New Age music and clouds....
Thanks,
Zenbob96
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|The verb of FIG would be FIGGING, which isn't going to go down well.
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|Nube (noo-beh)
When you see our results you'll feel you've gone to heaven.
(or what I really think: Because we need another foreign four-lettered word to say "cloud", just like Kumo)
-------
Wham!
Search me up before you go-go.
Score: 0
|Boob
You know you want us.
Score: 0
|Pool
Come right in.
Score: 1
|Microsoft Companion?
or
MS Final Piece: We make everything you need. You need everything we make.
Score: 0
|Gala
"We are the better apple"
-------
Trak
Using other search engines would be illogical.
Score: 0
|I like Bing, but I think a good one would be ...
WHAT.com
"WHAT do you need to know?"
"WHAT are you looking for?"
"WHAT does it cost?"
Score: 0
|Da-U
"Cuz in searching we are the best, and we skool all da rest"
(greeting to my friends out there in Miami...)
Score: 0
|On the Page link for the Demo Movie it says www.decisionengine.com/Default.html
Was that an alternative Name? To paraphrase another website an apt but acceptable Name (Building on that) would be Decisionpool How about it MS?
Tag Got a question? Look in the Pool.
Score: 0
|iLive
Score: 0
|Bang
"We're #1 with a bullet." OR "Just bang it!"
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|Slip
Just slip us on and we'll do the searching for you.
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|If it is anything less than a 1,000% improvement over their current search I am thinking
s***.com
Rolls off the tongue, concise, four letters, and accurate description of the services provided.
Score: 0
|Title: Find, Find.com
Kinda obvious I know, but I think it would be a lot better than Bing.
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|With the slightly sarcastic tagline of:
Well...?
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|My suggestion is to call the search engine , Precise.com due to Microsoft stating that it will eliminate a lot of the worthless stuff listed on a google search. But if the rule of the contest is for using only 4 characters Xact.com would do nicely
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|Score: 0
|Title:
iWin
Tagline:
Give me the prizes {insert 121 more characters here}
Hell, it's better than Bing.
*Edit* I love that very few people here can read that there's only supposed to be 4 characters or less in the name.
Score: 0
|Some of us know the limit, but are having fun nonetheless. ;)
Score: 0
|Microsoft Stupid
But I would vote for David Gerard's "Microsoft Bob Hope"
Score: -1
|Accumulating Data Via User Search ADVUS
User Search Data Acquisition USDA
Personal User Data Capture PUDC
Dang. I'm on to something but just not clever enough to make it work.
Score: 0
|Slang
tagline: Search has a new language......
Score: 0
|They seem to want to (and need to) leave the windows side of their search, and a theme is always a good idea.
Hopper
all the information on the web in one handy place (all the web in one hopper)
or
we take the jump work out of your searches, let us do all the hopping around, all you have to do is read the simple and intuitive responses
Themed as they like
Score: 0
|WePayU
After a $300 million dollar ad campaign to buy credibility, and another one coming in at $100 million... seems fitting.
Score: 0
|Locator
We locate what you're looking for.
Score: 0
|Bung
The Internet is a hole, and we're looking into it.
Score: 0
|The obvious answer: Microsoft Bob Hope. As they say in their blog announcement, "We needed a brand that was as fresh and new as our approach." They just need to sue Stephen Wolfram into atomic dust using their patents on FAT and Mono, co-opt the Wolfram Alpha engine and swapped Mathematica for Visual Basic and Wolfram’s brain for the exhumed corpse of Bob! My blog post on the subject: http://notnews.today.com/?p=500
Score: 2
|Xing
all the worlds paths cross at one place
Score: 0
|Sleek
Results. Relevance. Reliability.
Score: 0
|my submission is:
Knubes - The "Kn" for Knowledge and "nubes" which is cloud in spanish/latin.
KNubes also has a connatation to "cube", as in six sides and or the power of 3; knowledge cube.
Knubes can be stated as a single syllabol or two syllabols if the emphasis is placed on the es.
sample tagline: Windows MultiDeminsional Search Engine.
Score: 0
|And the homonym "n00bs" has *nothing* to do with your suggestion. I know, Ben. I know. :-D
Score: 0
|hmm?
double o's or 0's, sounds like a direct challenge on g**g**
~:) i like it!
Knubes - pronounced as kn00bs or kn00-bes.
(forgotten what a hominym was. time to return to academia to help clean out the ol'cobwebs)
Score: 0
|Microsoft Windows Live Virtual Search Assistant 2010 for Web Users
-Microsoft Windows Live Virtual Search Assistant 2010 is the most advanced search engine ever, designed to not just search but deliver answers.
Score: 0
|Edge
tagline: The cutting edge in search technology
Score: 0
|I'm afraid the guy in U2 has the rights to that :(
Score: 0
|Does that mean that the U2 guitarist owes money to whatever company uses that word for their shaving cream?
Score: 1
|Name: Microsoft Mundo
Tagline: "The best answer you want of the world, a click away"
Score: 0
|Will the commercials be hosted by Don Francisco?
Score: 0
|Hahahaha! good shot! And for the rest would be: Microsoft Moondo.
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|I don't know, I like bing. But my second choice would be rodney.
Score: 0
|Snap
Making your search fast and easy.
(would be wonderful for comercials and advertisement... "unlike our googly-eyed competition, you'll get your answer in a snap!")
Score: 2
|How about MESS = Microsoft Express Search System.. And when it isn't it can be MESSY, that is Yuch added to the name. So when a friend say "Google it" the reply could be let's "MESS it". Perhaps this is all a bit too MESSY
Score: 0
|Name : Blackhole
Tagline : "Just when you thought it was gone - at the speed of light we grabbed it."
Score: 0
|Microsoft Xplore
Microsoft Quest
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|...now giving you 10 mpg. More than any other SUV in the market.
Score: 0
|Microsoft Wank
Because sometimes you really need to crank
Score: 1
|Realistic: (2)
Microsoft's Result: It's not the search, it's the answer.
Microsoft Seek: Don't just search the web; Seek the answers.
Humorous:(1)
Bobcat: {audio tag} We like, do the hunting for you....you know? {in a screeching, addled voice; ala Bob Goldthwait}
Score: 0
|SearchGlass: Magnifying your world
Pretty simple.
Score: 0
|Microsoft Thunder. The only search engine full of sound and fury; signifying nothing.
Score: 0
|aha
Search without the surprise
Score: 4
|I prefer "Search with a surprise"
Score: 0
|...and for the Microsoft haters, they can always move it around and say "It's a surprise it can actually search..." :-\
Score: 0
|My idea follows the same lines as sethadam1's, but still ends in ing:
Qing (pronounced 'king')
The tagline could be something like 'Just qing me' or 'Quiz the qing.'
Score: 0
|Blip
The sound our search engine will make in history.
Score: 0
|Bit "Digital and Relevant".
Score: 0
|Kroc "Catch the relevant"
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|I actually really liked steved000casar4's idea; not so much "Harvest" but "reaping" the rewards... REAPER! What harvests (search results or souls) better than the Reaper?
Score: 0
|GotIt
"I GotIt"
Score: 0
|Moogle
Score: 0
|I think it's funny that people have mentioned both "Spider" and "Finger"....both of which are old internet search technologies! Bunch of youngn's
Score: 3
|Mentioning it doesn't mean we aren't familiar with it. Finger is still a valid binary on most *nix boxes, and on all of my *nix servers. I remember using it in college to see how else was logged into our VAX servers.
Score: 0
|Plus it would be incredible to use for catch phrases: "If you don't use our search engine, we'll show you the FINGER"
Score: 0
|Pull search results from Finger.
Way they do things, they'd go with
myFinger.
Score: 0
|Find
When you want answers, not more questions.
Score: 1
|Gush, Spout, Surge, Cascade: Unleash the Web
You know, something like an uncontrollable rush of information...
I actually liked Sift a lot, but it's too subtle when Microsoft is trying to gain ground with a new search engine
Score: 0
|Croak
When your just dying to find something.....Croak it.
Score: 2
|Hahahaaha!!!
Score: 0
|If Microsoft is smart, they'd want to either redefine a verb or create a new one. There's no marketing better than having your own word: google it, tivo it, digg it, etc. "Bing it" sounds pretty silly though. While I like "finger," I think it's got too many sexual connotations. So that led me to a few decent candidates, but this is the best way to go, methinks: Microsoft Scoop.
Then, you could tell someone to "scoop it." One syllable beats Google's two. And it subtlely brings up "scoop" like having a newspaper scoop - being the first one with the exclusive result.
So for your tag line, no need to get overly complicated, you can use the already ubiquitous: "What's the scoop?"
Score: 5
|funny,
"bing it" > "bang it" > "boink it"
perhaps, when the search results proves unfruitful, it can be said that the attempt to search was "screwed"
Score: 0
|DVine
Score: 0
|Sykelo - Play on word "encyclopedia"
Score: 0
|Sero (Pronounced SEE-ROW)
Sero: your search hero.
A reworking of Cero (Spanish for Zero)- it's in opposition of a googol (a very large number) the source of Google's name.
Score: 1
|Why not SPIDER
Who knows the web better than a spider?
Score: 0
|BADA. So fast you'll crash....BADA....Bing!
Score: 0
|harvest: you reap the rewards
Score: -2
|Microsoft Search Engine Professional Student Edition
Score: 3
|Today’s Internet – you do things your way. My Music, My Video, My Photos. Microsoft will now help you find what you need. Now - MySearch
Score: 0
|Microsoft ditched all the "My" prefixes with Vista and 7.
Score: 0
|My Documents is still in use in 7. Go to Documents and click on More locations.
Score: 0
|what microsoft has ditched has less to do with it than what people identify with. Naming a search engine MySearch would work for them and for people. I can imagine them installing an app that would add it to your documents folder as a place to save searches etc.. :)
Score: 0
|@morriscox
That's what's known as depreciation (while keeping compatibility).
:D
Score: 0
|Here's mine
'LookItUp': Opening the Window on the World
Score: 1
|My new name is: Prowl
The tagline is "Seek, Find & Explore the World."
Score: 0
|fAiling - The entire webnesphere at you're figure tips.
(spelling and capitalization errors, was done on purpose)
Score: 0
|fling
Score: 0
|First thing that comes to mind:
Why search when you can find?
Microsoft Find.com - It's really THAT easy.
Another idea could 'press' the "Start" concept (possibly even as a replacement for 'Live')...
When you need answers, START at the beginning.
Microsoft START.com - the place where it all starts.
Score: 3
|Interestingly, if you go to Start.com....
Score: 0
|I'd go with Bug: Why should web search be so easy?
or
Bista: Because your web search needs more useless popus
or
Wrong: Giving you the most irrelevant answers to your most important questions
Score: 0
|Microsoft Seek
Microsoft Infinity
Microsoft Explorer
Score: 0
|"Atlas" the world at your fingertips......
Score: 0
|Nice.
Score: 0
|Nice. But fails the competition guidelines.
However, Microsoft should use it.
Score: 0
|According to Wikipedia: "Atlas" was the former name for ASP.NET AJAX, Microsoft software, a set of ASP.NET extensions providing Ajax functionality.
Score: 0
|Search Engine Name: Zerff
Tagline: Dont' just surf the web Zerff it!
Score: 0
|GODFATHER- The place to go to plug all those holes in all your bullet-proof MS products. Every time a new one is identified you can go to the godfather to solve all your MS woes.
Score: 0
|P I P E L I N E
.....................Bonzai Microsoft!!!
Score: 0
|Wildebeest -
Tag - Herding the information highway so you don't have to
Score: 0
|Fwit - www.5w.it or www.5wit or www.fwit - short and rolls off the keyboard similar to how google does, who can't type www.google.com in 1-2 seconds?
Derives from the 5 'W's: who, what, where, when, why.
Address is the verb, ie. like 'google it' you could: 'five-dubya it', 'phwit it', 'fwitter','fivvit' and eventually you'll just 'fiv' or be 'fivvin'.
"Don't be a half wit - Fwit it."
Score: 1
|All gelatin desserts are called Jell-o. All searches are Google, regardless of what search engine you use, Someone says where did you find that out, people say "I googled it". Internet searching now and forever will be googling. No need to name it or have a tag line. Once again MS you are too late to the party. First in line last to get a seat. Having said that the functionality of Bing looks promising and something I look forward to using. When people ask me how I arrived at my decision, I will be able to say "I googled it"
Score: 0
|POOP (Personal Only Online Phenomenon)
Score: -1
|