Bing vs. Google face-off, round 4
By Scott M. Fulton, III | Published June 4, 2009, 6:09 PM
The big problem which massive multimedia online indexes face today, which may only get worse before it can ever get better, is with their capability to shield certain viewers from content they do not want appearing on their computer. Regardless of the entire debate over whether the Internet should have content regulation, individuals should have the right not to see what they do not wish to see, and they should also have the right to prevent their children from seeing it as well. It may be everybody's Internet, but in the end, it's my computer and it's your computer.
Since we started our Face-off series with Google and Bing just last Monday, we've gotten a lot of very positive comments and accolades from readers (thank you so much), plus we've received suggestions that we pit the two search engines together to see which one is the most capable of filtering out the junk. What do you not want to see on your computer, and what things about you personally do you not want others to see on their computers -- and which search engine cares the most about answering those questions?
Several stories this morning took Bing to task for making it too easy for folks to find pornography. Let's face it, if someone really wants porn, there are easier ways to find it than with Bing, Google, Yahoo, or any other general search engine. It really is unreasonable to suggest that a general purpose search engine filter everything an intrepid adult would actively search for. But it is not unreasonable to suggest that it make some effort, beyond the most obvious speed bumps, to detract especially youngsters from at least seeing the wrong things by accident.
So for this first test, suggested by reader input, we fed some queries to Bing's and Google's video search services that could quite easily lead to pattern matches to more...suggestive content, to borrow an overused aphorism. Now, both search engines' filtering adjustment tools are, to be honest, pathetic. Google's SafeSearch adjustment appears on a link that typically says, "Moderate SafeSearch is on;" Bing's is a popup menu on a link that says "safe search moderate (change)" (a little less intuitive, but still obvious). Both engines' menus tell you that their filters, when set to "strict," weed out sexually explicit content. So an enterprising youngster can override this setting in a heartbeat.
Now, it's here where one wonders, if Microsoft truly wanted to leverage the power of Windows, why it didn't do so here. With Vista, you can set up parental controls on user accounts; and those settings can be communicated through Windows Live IDs, or at least the capability is supposed to be there. For Windows users at the very least, since Bing uses Windows Live IDs for sign-ins, Bing should be capable of knowing when a signed-on user is a child, and responding by disabling that popup menu. And since the Live ID protocol is now open, there's really no excuse for Google's Gmail accounts not to enable the same functionality.
As a query, we tried anatomy lesson. With both engines' filters set to strict, the first thing that surprised us was the different contexts that the two engines settled on. Bing tended to gravitate more toward human biology videos (all of which were decent), while Google retrieved mostly figure drawing videos. Some of those videos contained decently nude human forms, which you'd expect to see in an art class. I grew up in an art studio, so I have a healthy respect for the human form and tend not to find any part of it offensive. Other folks may have differing sensibilities, but certainly none of what appeared here was, as SafeSearch states, "sexually explicit."

Keep in mind that while Google owns and operates YouTube, Bing also indexes YouTube videos, and can play them inline. So it's interesting that, given conceivably the same inventory of videos, what Bing failed to filter out that wasn't revealed by Google were video clips that were sexually suggestive. In other words, you might actually see some of this, um, stuff on prime-time network TV (the show "Grey's Anatomy" comes to mind, which was an unfortunate pattern match in several locations), but if my 11-year-old daughter were in the room at the time, I'd change the channel. In such instances, it does bother me that moving the mouse over the video's thumbnail triggers the video to play within that frame. So it's more difficult not to see a video you know you didn't ask for in Bing, than in Google.

Meanwhile, however, Google's automatic filter tends to leave behind a great deal of content that could be filtered out with the aid of some human filtering. The third video in Google's retrieval list was made by someone with a very poor sense of humor: It's a video capture of a video game for youth where the soundtrack is interspersed with recitations of certain parts of the human anatomy, recited by a kid. It's not offensive, but it's not enlightening either.
Still, both video search engines appear to be doing the bare minimum, if you will, to filter out the bad stuff. So we'll move on to something that is a very sensitive spot for many mature people: breast cancer.
Next: Avoiding infringing on users' sensibilities...
Ahhh really folks, does anyone actually give a good rats butt about this? Is there not more important things in this world to consider outside of a lousy search engine name. God, it is getting really pathetic in the computer world...
Score: -1
|criticism are more valuable than accolades.
seems that after hundreds of years, people still don't get it or don't understand the moral lessons provided by fairy tales.
accolades can be as deceiving as the "emperor's new clothes"
perhaps, microsoft's search page should be tied to the i.e. by filtering content for users under aged or for moralist,
while the rest of us can access any and all data we want and we can choose what we need or do not need.
Score: 0
|Would be nice if you read the comments and took suggestions as to what to test...
Zip Codes (bing wins)
Cities (google wins with it showing a minimap of the city you search for)
Wikipedia articles (bing wins with wikipedia enhancement)
Score: 0
|While a search of something like breast cancer or breast feeding is a good example of a marginally gray area, the problem is that, if even the US Supreme Court court defines pornography in vague terms (paraphrased as "I'll know it when I see it" for nearly 50 years), I don't expect a search engine to be able to distinguish the difference, whether its search/filtering algorithms were written in 1999 or 2009. Facebook has faced a revolt in recent months by breast feeding mothers over whether pictures depicting breast feeding is appropriate or not. It is entirely subjective, and not something upon which I would judge a search engine.
Score: 0
|This week-long discussion here about BING is fascinating. However, while we're all excitedly exchanging our opinions, reviews and ideas for a better name, Microsoft is taking care of its business:
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Searching for Bing? It’ll Be Baked Into TV and Online Fare
Published: June 4, 2009
IN seeking to make the new search engine Bing as much a part of the popular culture as “bada bing,” Bing Crosby or Stanley Bing, Microsoft is buying prominent placement for bing.com inside television shows and the online video hub Hulu.
The effort to weave advertising for Bing into content, known as branded entertainment, is intended to complement an elaborate traditional campaign, which began on Wednesday with commercials created by the JWT unit of WPP.
The Microsoft Corporation is estimated to be spending $80 million to $100 million on ads to help establish Bing as a viable alternative to the 800-pound gorilla of search, Google. It is the most recent of several attempts by Microsoft — all flops — to become a significant factor in search, where ad spending has held up better than in most other media.
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“It’s a very tall marketing challenge and a very tall product challenge,” acknowledged Yusuf Mehdi, senior vice president for the online services division of Microsoft in Redmond, Wash.
“It’s going to take multiple steps to get where we want to go,” he added, “and this is the first step.”
Bing has two goals, Mr. Mehdi said: “Win a fan base and start to grow share.” The latter refers to the fact that “every other provider” of search-engine services “has lost market share in the last five years,” he added, “except for the leader” — that being, of course, google.com from Google.
“The key will be whether we deliver a product and connect with people emotionally in the advertising,” Mr. Mehdi said. To achieve the second point, “you have to do something a little bit more surprising,” he added.
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You can read the complete NY Times article at the following link:
http://www.nytimes.com/2...5adco.html?ref=business
Score: 0
|Heh...no mention of Bing-Video's autoplay feature?
Turn off safe search on Bing, search video's for porn....whallah! Autoplay porn.
Bing wins, hand down. ;)
Score: 0
|PC_ TOOL- Exactly,It's what you set it to,you do not set to to your setting,that will be what they get.
And if you can trick your offspring not to trick over your settings your a better person than I Gung- a -din?
Score: 0
|Not at all.
Just open google, type "video porn" and hit "I'm feeling lucky" ops! much better than bing :-)
Score: 0
|@Floodland:
...and be taken to a malware-ridden site with flash and pop-ups and lord knows what else?
Yeah... sounds like fun!
Score: 0
|If you ask me, the only one having problem are ppl who can't stand naked human bodies, not search engines displaying that either intentionally or by mistake.
So it's better to censor video of doctor showing how to examin breast for breast cancer on a real woman than not educate people about that (at all).
It's just as funny as those who prohibit sex scenes in movies and games but don't mind all the shooting and killing. I thought sex and creating life is better than taking it. But oh well, human stupidity knows no limits... but i'm for the boobz.
Score: 2
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