Blu-ray: We'll Replace DVD in Three Years
By Ed Oswald, BetaNews
March 16, 2007, 2:41 PM
Blu-ray is aiming to replace the DVD format within three years, and is practically claiming victory at the CeBIT technology show in Germany.
The European chairman of the Blu-ray Disc Association says that by the end of that period, Blu-ray would be the only next-generation format left. It pointed to the launch of the PlayStation 3 as a major impetus for the format's eventual supremacy.
However, it disputes claims by the BDA that it is also losing the battle in software, saying disc sales are pretty much even. Likely a lot of Blu-ray's recent sales have to do with a promotion allowing PS3 owners to get a free disc.
HD DVD seems to have the upper hand in Europe, with smaller studios migrating to the format, although Sony disputes this as a sign of trouble. Rather, they say hardware availability in the region is hindered by the fact that there are only two Blu-ray players available in Europe.
To combat Blu-ray head on, two of HD DVD's biggest backers -- Toshiba and Microsoft -- are directly assisting smaller studios in migrating to HD DVD. Of the majors, five out of eight studios only support Blu-ray, as opposed to one only supporting HD DVD, Universal.




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