CinemaNow Sweetens DVD Burning Service

Universal Studios became the first movie studio to provide movie fans with a way to burn their downloaded movies to DVD on the day they are released in stores through an agreement with CinemaNow. Up until now, users could only burn select older movies from the service's catalog.

The first movie to participate in this offering is "The Fast and the Furious: Tokyo Drift." On the same day the movie is released in stores, CinemaNow users will be able to download the movie, including the menus and bonus features, for $9.99 USD.

CinemaNow has been offering the "Burn to DVD" option since July, with movies from Buena Vista Home Entertainment, Lionsgate, MGM Worldwide Digital Media, Sony Pictures Home Entertainment, Universal Studios Home Entertainment, EagleVision and Sundance Channel.

"Our customers will be the first to experience a major step forward in movies on the Internet: the ability to download a DVD from the comfort of home the same day the DVD becomes available via retail outlets," said Bruce Eisen, President of CinemaNow.

Eisen said the company remains committed to advancing the Burn to DVD format, which allows users to play their movies on just about any modern DVD player. Currently, 100 movies are available through the service, and CinemaNow says the number will continue to increase over the next several months.