Coke, iTunes to Give Away 2 Billion Songs
5 Comments
Coke and Apple said Wednesday that they would be teaming up in Europe to offer one of the biggest music promotions in the region's history. Two billion music downloads are set to be given away between May and August of this year to drinkers of Coke's products, and the company also plans to give away iPods and tickets to iTunes-Coke sponsored concerts.
In addition to the giveaways, exclusive downloads of performances from those concerts will be made available on iTunes. Dance music group Faithless with also record a special track exclusively for the partnership, and the group worked with designers to create a limited edition Coke bottle to ship during the promotion.