EMI, YouTube Sign Distribution Deal

By the Betanews Staff | Published May 31, 2007, 1:28 PM

Google said Thursday that it had signed a deal with EMI that allows users of its YouTube social video site to view videos and content from the label's artists, as well as use portions of the video in their own content. With the signing of the agreement with EMI, the site now holds agreements on content with all four major worldwide labels.

"We're excited to add EMI Music's stellar roster of artists' content to our site and make it available to our community," YouTube CEO and co-founder Chad Hurley said in a statement. The deal further insulates YouTube from lawsuits brought by content providers over the use of copyrighted content on its site. Recently, it has been sued by Viacom, which is looking for $1 billion in damages.

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Kudos EMI. I might start looking into some good EMI CDs I can buy ;)

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as well as use portions of the video in their own content
Now, that is huge........and a win/win for both sides: free publicity for label / artist.

Rock on, EMI.

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EMI seems to be embracing the digital era. Rather that stay on the 'sue everyone' bandwagon they're doing the smart thing and allowing the market to set it's own pace. And I believe they'll benefit from this p.o.v. Yeah, scoundrels and no good people will steal some of their stuff but I believe more good exists out there than bad. And if so many were willing to buy into drm, then I'm sure at least double that will embrace drm free.

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And they also have DRM free tracks on itunes! Keep up the good work EMI.

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