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Flash and DRM: Does Adobe really have any choice?

By Jacqueline Emigh, BetaNews

February 21, 2008, 4:34 PM

The Electronic Frontier Foundation is taking Adobe to task for including DRM in Flash Media Server 3 and Flash Player 9. But does Adobe really have much choice, now that social networking sites such as YouTube are under pressure from content providers to implement DRM?

In an article posted today on its Web site, the EFF is now arguing, among things, that Adobe is using DRM as a revenue vehicle, by charging more for the latest edition of its Flash server.

EFF Staff Technologist Seth Schoen contends that the introduction of encryption in Adobe's new products "locks out non-Adobe software players and video tools."

"We imagine that Adobe has no illusions that this will stop copyright infringement -- any more than dozens of other DRM systems have done so," Schoen wrote. "But the introduction of encryption does give Adobe and its customers a powerful new legal weapon against competitors and ordinary users through the Digital Millennium Copyright Act."

According to Schoen, open source alternatives to Flash, such as Gnash, might not be able to play encrypted video streams, and third-party software previously capable of downloading Flash -- like the most recent RealPlayer -- will break.

But he seems to be even more adamantly opposed on the basis that Flash's adoption of DRM "threatens to squash a growing tradition of expressive fair use of online video."

This "growing tradition," he notes, is now coming into play among users who are employing Flash not just for downloading, but for remixing video. This trend has recently been taking off in such places as college classrooms, where students are learning about how media messages are created. Other folks are taking up remixing, Schoen remarked, as "part of a new ecosystem of amateur entertainment."

He went on to warn that "remixers who find and use tools that break the Flash Video encryption could be sued, even if their transformative creations would otherwise have been fair use."

Beyond that, Flash users might have to upgrade their players in order to download video, and Adobe "now has an incentive to push the use of DRM" by charging more than over $4,000 for Flash Media Server 3," according to the EFF's staff technologist.

"DRM doesn't move additional product. DRM is grief for honest end users. And there's no reason to imagine that the new DRM systems will stop copyright infringement any more effectively than previous systems," closed Schoen.

While all of these points may well be valid, there are good arguments on the other side of this debate, too. Flash video is increasingly important as a delivery mechanism for YouTube and several other sites these days, and these sites are being pushed to provide protection for rights holders.

YouTube can't implement DRM and stick with Flash unless Adobe includes DRM in there somewhere, right?

So for Adobe, it's a case of being lodged between a technological rock and a legal hard place.

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By methuselah

edited Feb 22, 2008 - 11:04 AM

BEST way to get rid of DRM:

Use software that REFUSES to play DRM infected stuff.

My thinking:

If enough people refuse to play that crud, the RIAA and MPAA will get less exposure of their products, and therefore less money. That might cause them to drop DRM.

Imagine a business' website that required Flash with DRM. Simply refuse to play it.

It's kind of like a website that REQUIRES IE. When I come across one of those, rarely these days, I simply send an email to the CEO stating they lost a percentage of potential customers because some web programmer(s) sold him a product that was unable to provide their business services to all. (I provide whatever percentage is current for Firefox, Safari, and Opera users.) I don't know a single CEO who wants to eliminate more than 10% of their potential sales. (I realize it's more than 10%)

Score: 0

By yourcat

edited Feb 24, 2008 - 11:05 PM

HOORAY!!!

I think I'll do that.

Score: 0

By DonGato

posted Feb 23, 2008 - 4:42 AM

Well, the recent return to mp3 format for on-line music stores shows that this works. I believe something similar will happen with this.

Sites without DRM will have more traffic than those with it. Over a long time the other sites will drop DRM or go out of the market.

Score: 0

By Scotch Moose

posted Feb 22, 2008 - 10:45 AM

DRM has never saved content from illegal copying and never will because what can be played can be copied.

It is pretty good at preventing player interoperability.

Score: 0

By mjm01010101

posted Feb 22, 2008 - 10:01 AM

The real question is why do these companies bow to old media for DRM?

Let's move on without them.

Score: 0

By ingram091

edited Feb 21, 2008 - 5:14 PM

Don't upgrade your servers to the new flash version and problem solved as I see it.

I mean really if you already have a flash media server, why then would you WASTE $4000 to get DRM added. Just use what you have and stream the stuff to your hearts content. there is nothing in the world that will force you to purchase something that is essentially a downgrade because it makes your streams incompatible with the widest range of players.

My personal suggestion if your looking for something... Check the open source stuff first for your streaming needs. there is plenty out there and a fraction of the cost associated with them. And No DRM in them to speak of.

As to youtube google videos whatever. Embed folks. embed... Make their so called content moot and put what you want on your sites.

Score: 0

By twosheds

posted Feb 22, 2008 - 11:55 AM

Nice to embed, but I can tell you from experience that the bandwidth bill following a popular locally hosted video isn't so nice.

Score: 0