RSSGoogle acquires Gizmo5, builds IP telephony portfolio
By Tim Conneally | Published November 12, 2009, 6:33 PM
Google today officially announced that it had acquired IP telephony software company Gizmo5, a service many users have already tried to use in conjunction with their Google Voice accounts to make SIP calls.
In the Google Voice blog, product managers Wesley Chan and Craig Walker said, "While we don't have any specific features to announce right now, Gizmo5's engineers will be joining the Google Voice team to continue improving the Google Voice and Gizmo5 experience. Current Gizmo5 users will still be able to use the service, though we will be suspending new signups for the time being, and existing users will no longer be able to sign up for a call-in number."
Since last summer, a number of Google Voice users have published methods of integrating a Gizmo5 account with a Google Voice account to enable free incoming and outgoing calls over SIP.
The integration of Gizmo5's technology has the potential to vastly grow Google Voice into the proverbial Skype killer.
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|Guess what they really wanted was the Gizmo client for the various platforms (Mac/Win/Linux/a few Nokias, yahoo/winlive messengers) so they can simplify the registration/config process and maintain full control. Google probably won't allow (any more) Gizmo to be used with standard-SIP competing services, and at the same time allow Google Voice to easily be integrated with standard SIP hardware devices, due to tighter integration with this standard SIP software. SIP is SIP -- hardware is software for SIP. You make good SIP software support (web interfaced for management and via software client tightly integrated with GV) -- and you also just made strong hardware integration as by-product.
Now with newly emerging High-Def audio for SIP, in clients and in hardware (phones with near-CD quality speech), it's obvious Google Voice would benefit from a robust software client, since the more GV users use SIP instead of the traditional phone infrastracture, the cheaper it is for Google (virtually free to connect two SIP clients) with very tangible benefits for the end users -- namely extremely high quality phone conversations.
Naturally, Skype will fight back, probably by cutting rates and subsidizing equipment (hardware phones with high-def sound that do NOT require the PC to be on -- could be SIP or pseudo-SIP) with long term commitments a-la cell world.
And of course Microsoft will come as usual late to the party adhering to their motto of "study the market first and learn from the pioneers' mistakes", and will commence kicking everyone's arse by sheer power of cash. And just a few will remember the rule of thumb: everything by Microsoft ver 1 through 4 is utter crud; by ver 5 to 8 it is SOLID GOLD. Yes, it may take 10-15 years...
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|*snore!*
tl;dr
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|It's about time Google got rid of those knuckle heads at Gizmos. I've been testing G Voice for awhile now and they were making it impossible. It will be interesting to see if Google will go full on and take on Skype or go piece meal.
As for Microsoft I think they will gladly sit this one out. They have enough going on and are determined to win the Clouds.
So, here is my bet Microsoft wins the Clouds and Google wins VOIP. Then they will start working together to provide services to customers. It's so simply logical and typical of both companies.
Let's hope we all win from this.
Vidimo Se!
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