Google to Officially Expand into China

By Ed Oswald | Published May 11, 2005, 12:39 PM

Google has won a license to operate in China, press reports indicated on Wednesday. The search giant would join rival Yahoo as the only two government sanctioned search engines available in the country, which is the second biggest Internet market. An office should be opened in China during the year, sources say.

It is unclear how Google will handle the issue of censorship in China. The Chinese government monitors Internet traffic, and looks down any searches on anything other than government-sanctioned content. Search firms voluntarily block most questionable material.

Google itself has been blocked; In 2002 its Chinese language site was forwarded to similar sites.

While company officials have been mum on Google's China plans, it is likely in response to the rapidly growing market in the country. 134 million Internet users are expected to log on by the end of 2005, up from 94 million last year, and the market is worth some $150 million.

Even without an official Chinese language site, Google was already doing rather well. The company had a 21.2 percent share of searches, not far behind market leading Baidu with a 36.3 percent share. Google last year bought a small portion of Baidu, although it is unclear if they will maintain that stake with the company now officially operating in China.

However, the search engine industry is beginning to grow in China, and Google may have to deal with increased competition in the market. Several companies have announced plans to launch sites in the country in recent weeks, including Sina Corporation, Sohu.com and even Microsoft.

Comments

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I remember a conversation I had with a friend who'd been in Hong Kong after it was returned to China.

He was talking to his girlfriend over a mobile phone (cell phone) and occasionally he swore every now & again, during the course of the conversation.

A voice came on the line interupting the conversation asking him to stop swearing - or he would get cut off! And this was in Hong Kong not mainland China!!

I don't see that this news about Google is anything for anyone to get excited about.

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Paranoia! :)

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China are putting a cencorship on everything and anything, the internet, mobile phones, text messages. Soon you won't be able to talk/walk or blink without the goverment there to hear you talk, watching you walk and how you blink because you might be talking in code or something. lol

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