Google, Nike Open Social Football Site

Google took a step further into the content business on Thursday, kicking off a new community Web site dedicated to football, or soccer as it is known in the United States. The search engine joined up with Nike to build Joga.com, which is based on Google's Orkut social networking site. Users can add pictures, videos and blogs, and link up with friends.

Joga users can build their own football teams, find local fields and even play other nearby Joga teams. "Whether we've succeeded, of course, will be up to all of you to determine. We look forward to seeing football-crazy people from around the world playing as beautifully as possible at Joga.com," said Google software engineer Pedram Keyani.