Google Offers Coupons on Map Search

Google has introduced a new feature for its maps service that would allow users to search for bargains and print out coupons from direct-mailer Valpak. The offering is the first of its kind from any of the map services, and Google hopes it will drive up advertising revenue. Beginning Wednesday, about 12,000 coupons will begin appearing on the service during searches.

A search for "Philadelphia dentists" would not only pull up a list of providers meeting that criteria, but also provide a link to a coupon offered through the Valpak direct-mailing program. The service will be provided to any merchant at no charge through the Google Local Business Center. Eventually, it will also be made available to advertisers using Google's AdWords product, the company said.